It’s not easy keeping up with personal goals. Whether you’re trying to lose those extra pounds, take steps toward sustainability or even be more involved in relationships, life and the little things always seem to get in the way.
And that’s the motivation behind DailyFeats. DailyFeats is taking the checkin and making it philanthropic. The site (and upcoming mobile app) lets users post their actions via SMS, web, email, Foursquare or Google Talk.
DailyFeats, the B-Corp certified, reward-based good-habit tracker that helps people keep their goals in sight through simple daily activities. For example, instead of one umbrella goal of “Lose 10 Pounds,” DailyFeats breaks down that goal into more manageable metrics, such as “Eat fruits and veggies” or “Do Pushups” that users can check in to on a daily basis as this method provides a simple way for people to get into forming good habits.
But all of this positivity doesn’t stop at good habits. All of those points mean prizes, and DailyFeats gives its users an opportunity to pay it forward and give back to their communities. While the company does have a standard “Rewards Wishlist,” where users can request what they’d like to receive in exchange for the completion of their goals, the most accessible option is converting points into money and donating it to a non-profit. Also, the company has managed to integrate its social layer with targeted coupons and sponsors. Certain actions unlock specific discounts. For example, Monster.com sponsors “!newskills” and “!makeconnections” sections whereas 1-800-Flowers.com sponsors “!sympathy” sections. It’s a smart way to target consumers and encourage good deeds at the same time.
The program is free to subscribe and most challenges are very easy to accomplish. So, how does Dailyfeats.com earn money and afford the prizes for its membership? It sounds a little too good to be true. Dailyfeats.com works with large companies like Walgreens and Ebay. These companies pay a fee or provide prizes to be sponsors. It’s good marketing for companies and provides the money needed to keep Dailyfeats.com running and members earning rewards.
Why Am I Curious?
I like the idea of the platform because I do believe in the insight that people set too lofty goals that end up being unrealistic or daunting when approached as a whole. This program lets you divide that goal into manageable and attainable steps and allows you to track your progress into achieving your larger goal – even if it is in terms of points and getting closer to an award. It also allows marketers to reach to consumers less intrusively while getting behind philanthropic causes. However, so much of the program concept depends on self-reported actions and personal accountability and I wonder if majority of the users will use the program for the purposes it was intended for.