The growing prevalence of drug addiction and rising unemployment in Cape Town, SA, has seen a rise in homeless rates over the past few years. City-dwellers have been discouraged in the past from donating money directly to homeless people because “it can feed a cycle of anti-social behaviour that keeps people on the street and away from help”, according to the Cape Town Central City Improvement District (CCID) – The Daily Maverick.
Based on the insight that people generally want to help but aren’t sure how, two M&C Saatchi agency folks created the Cape Town Street Store. The store was a pop-up for homeless people in the affluent Greenpoint neighborhood in CT. Neighborhood residents were solicited (mainly via social media) to drop off unused items, which were then neatly displayed for homeless customers to browse through. Customers were allowed to choose three items.
The team behind the event has made all of their materials – including designs for the cardboard hangers – available to download freely from open source files on a website in the hopes that other cities and countries will adopt the concept.