Turning Food Porn into Philanthropy

Don’t feel bad about snapping photos of your food in restaurants. Thanks to Mario Batalie and The Lunchbox Fund now you can give back when you whip out your phone at dinner.

From Mashable,

Each time you take a picture of your food at a participating restaurant using Feedie, the restaurant makes an instant donation equivalent to one meal to The Lunchbox Fund. The non-profit provides daily meals for at-risk South African schoolchildren, many of whom have been orphaned because of HIV/AIDS.

When you open Feedie, you can locate nearby restaurants using the app. So far, those restaurants are just in New York, but include some of the city’s most esteemed eateries, such as La Esquina, Whitehall, Del Posto, The Lamb’s Club and The Spotted Pig.

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Why I’m Curious

I think this is a really cool app, and a great way for restaurants to not only promote themselves and their food, but also just good PR for giving back. However, there are so many apps that are dedicated to snapping photos of delicious meals, Foodspotting in particular. I’m curious why Mario Batali and team wouldn’t just join forces with an app that has an existing following, and maybe be able to partner with more restaurants and ultimately donate more money.

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