Real-Time Media Map

Bitly have released a tool enabling you to break down media consumption by state/channel.

Probably has more application in research and understanding overall consumption patterns (fav. publications by state) but could yield insights at a national level. Especially when a big story breaks and you can see its effects at a national level.


Some brands getting it right on Vine

Article on Mashable features a series of brands who are leveraging the rising popularity of Vine.

Seems to be a natural lean towards retail and FMCG brands who are using Vine to deliver both brand experience and rapid product information. I think it will be interesting to see how other sectors could potentially leverage Vine. (Energy? Banking?)

Chrome Web Lab

Googles Chrome continues to push the boundaries of what the web is capaible of and more importantly, how we are able to enjoy it.

This collaboration with the Science Museum in London is interesting in that it’s not actually demonstrating the use of any particular cutting edge technology, rather it is demonstrating how using a series of smaller technologies in new ways can create whole new experiences for individuals, and then connect users to create a larger experience community.

An interesting play for Google, who has never really cracked social. Might mean they are starting to give up on creating a singular platform and instead creating adhoc experiences and functionality for existing platforms.

Air New Zulund – Social Media Hub


Air New Zealand is really going out on a limb when it comes to their approach to social, creating a holistic social hub that is a separate brand and attempts to create a one-stop-shop and an aura of cool around the brand.

Even the promotions they run, such as the Same Sex Marriage in the air need to be applauded not just for the brilliance of the idea, but also the risk involved from a social POV – even in the incredibly progressive context of NZ society.

This really creates a very interesting case study for other airlines and how they could approach social. creating real stories, events and dialogue for the brand, and connecting it to a massive online audience.

Porn Beds

Now I have your attention, are you over 18? If so, check out this new digital campaign for Ikea’s line of Malm beds.

Ikea has recently ventured into totally new places for their marketing. Such as last years ‘Free Cot’ advert in Australia, published on Valentines Day and offering a free cot to anyone who needs it in exactly 9 months.

This latest offering is really tailored to the ‘collage boys’ segment and designed to go viral. It’s appeal comes from the fact it is a direct knock-up of a well known online Porn Site – or so my office mate tells me.

Not sure how ultimately successful it will be (although I think they saved money in design) however you have to to give Ikea serious credit for giving things like this a go.

Dumb Ways to Die

Why I’m curious:

This campaign has taken Cannes by storm, winning;

3 x Grand Prix Lion (Direct, PR, Radio), 13 x Gold Lions & 1 x Silver Lion – with more to come…

I can honestly say I am surprised (even shocked) at its success. Was it a dud year at Cannes? I know the results seem staggering, even after you weed out the ‘global impact’ fluff and focus on its effectiveness with what actually it set out to do – train safety in Melbourne.

You have to give the client (and agency) respect for what would have seemed very risky (or complete nonsense) as a scamp. Obviously this whole campaign depended on the song/video and its ability to be ‘liked’.

Can’t help but think that this is more a case of blind luck than anything else…

Nike – Reuse-a-shoe

Nike has started a green initiative aimed at transforming old sneakers into new useful sporting materials such as Basketball courts.

Why I’m curious:

Every brand these days seem to have a Green Initiative – and fair enough, people are indeed thinking green and making that known at the register.

It would be interesting to understand just how ‘green’ some of these initiatives are beyond a slick video and box ticking exercise. Is transforming sneakers actually good for the environment?  What is involved in the transformation process? Including all of the chemicals, energy needed and materials used is it actually green?

Are simpler/older solutions such as passing sneakers down to the poor/developing world now being overlooked just so brands can be seen to be doing something ‘new’.


Another great ambush by Heineken

Agreeing on furniture with a significant other is more painful than root canal, without any anesthetic.

So here is Heinekens take…

I would win the tickets, but there would be tears and tantrums!
…Im not going to shy from crying in public to get to the Champions League Final.

Here is a previous effort which was brilliant at the time, but I think they have beaten it with this.

Amnesty Trial By Timeline

Amnesty NZ is giving people a lesson in the difference between living in a free society and one which is not, by making it contextual and real to individuals.

How: by scanning your Facebook timeline and changing it to better reflect what your life would be like in a country with questionable human rights.


The message for charities, such as Amnesty  has not shifted much since their conception, however this is a great way to bring a great message to people by making it real and relevant to them.


Dove Real Beauty Sketches



Latest from Dove in their ongoing mission to defend real beauty.

Why I’m curious:

I like how Dove constantly pushes the envelope, and in particular rather than trying to just flog soap – they challenge the entire beauty category.

This however is a bit flat to me. Firstly the video is too long (maybe a shorter one to come?) but what is the real insight here?

1. That people describing themselves see themselves as being less attractive? (What Dove wants us to believe)

2. That people (esp girls) would never sit there and say “my nose is amazing”, “I have the most beautiful eyes” ect… i.e. modesty is more ladylike

3. No one describing a stranger is going to say “she had a head like a dropped meat pie” ect..

Combo of all 3?



Wonderground is a new discovery/infotainment game launched by GE.

“The joy of exploration is something Wonderground hopes to capture; the game lets you unlock clues in different cities by exploring their landmarks through your web browser.”

Why I’m curious:

Whilst I was skeptical at first I did eventually find myself enjoying the experience as I found it a good balance of being informative and fun. (I’m also a tourist in NYC still so it appealed as a way of getting to kno the town.)

That aside this site would have cost a bomb. I wonder what the value of such experience es would be to GE as their branding and products are not featured (or very light touch) and it dosent make you feel that different about GE as a result of engaging.

Flash Vs HTML 5


A common point of discussion and debate with developers and a point of confusion, lack of accessibility and cost discrepancy for nearly everyone else.

Here is a site which aims to settle the score.

Deep Links to both versions:

Why Curious:

This points out the obvious similarities in experiences across both Flash and HTML5.

Would be interesting to see a breakdown of costs for both.

What is particularly interesting is how this plays into mobile, which would obviously naturally favor HTML 5 to work across both Android and iOS.



Back to the future…

Well… 1993

Why I’m curious?

Could have been done in a ‘traditional’ way. There is after all plenty of gallery space available.

This used real media – something from that time – in a way which made the experience more real and immersive. getting people actually out onto the streets.

It’s not that ‘social’ (not as in media) but it’s definitely new!

GAP goes LoFi for content

Gap announced at SXSW that it was moving away from creating propriety content to more of a crowd sourced/UGC model of content creation. Which is also helping them revisit their heritage when the brand was more of a lifestyle/culture brand.

Gap has also upped its cool factor by embracing indie musicians, fashion bloggers, and creating ‘lo-fi’ content on hot new apps, like Vine (not to mention Instagram, Tumblr and Pintrest)

Facebook Fone

ImageFacebook Smartphone finally confirmed and specs leaked.

Article here

Why I’m curious:

> Pretty weak spec (particularly in photo capture, which would be one area you would expect it to aiming high)

> Contradicts constant claims by Zuck that the company has no strategic interest in hardware

> Shows how desperate they must be to crack mobile – getting into bed with HTC

Chrome – Super Sync Sports

Google UK has launched an experiment on Chrome which allows people to sync their phones with a website experience and use the phone as the interface.

(For the nerds: The game utilises HTML5 features like WebSockets, Canvas and CSS3)

Why I’m curious:

Opens a world of possibility (and a world of hurt for UX people) for how we could also increase the interactivity for web experiences to incorporate touch displays which can morph around any type of interface and experience.



<— This is the ACT (Australian Capital Territory).

It’s a made up place (even by Australian standards) where our parliament, embassies, memorials and government departments all are. = It has the perception by Australians as being fairly stale, sterile and not worth a visit.

Somewhere where you are dragged as a school kid and subsequently have no real reason to ever return…

Which is why I am pretty impressed with the success of this tourism campaign.

The site aggregated all of the content and the campaign overall was a resounding success.

Results here

Why I’m curious?

1. It’s brave! (I’ve been to Canberra and would have shared the same prejudice and perception of most of the people there)

2. 99.99% positive – the social media courage paid off!

3. Loads of trending, PR and media coverage.

4. Best bit is the great content which still lives online…

2 things that caught my attention…

1. Ikea AUS with an interesting take on Valentines Day…

IKEA ad tweetWhy I’m Curious?

Interesting take on what could have been a very dry monthly offer!

Great use of contextual/timely relevance to create a great offer that both leverages the product offering and creates a heap of PR – all with a bit of humor.

2. LinkedIn’s 200M member email…


Why I’m curious:

It has interestingly appealed to and been mentioned by so many purely by stroking the corporate ego!

Of course, it says nothing about your worth / value and more about whether you were mid-company / or continent (in the case of me) for that year and therefore the content algorithm decided that as a ‘some people looked at profile = serve to many more”.

Geekiness and skepticism aside, this is a great bit of direct marketing as it uses data in a great way to appeal to the corporate ego. To create a great community message and PR…

Facebook Graph Search: Is it a potential Google Killer?


For years Google has ruled the search landscape and for very good reason: no product has arguably come close to the quality of theirs.

Even today they still command 86% of US and 88% of global search traffic.

Is Facebook Search a threat to Google in the long run?

Google has for a long time lusted after the personal data that Facebook has on individuals, interests and interactions. They have the scars to prove it.

Google are masters of connecting people to bits of “information” from locations, businesses, fact and fiction.

Facebook could much easily create (or acquire – they are after all connected to *sigh* Microsoft) this same “information” and when combined on their platform with the personal information it could potentially provide not just a one-stop-shop but a far more intuitive and intelligent search platform, which could severely hit Google’s traffic.

Why I’m curious?

This just reinforces that digital is an always evolving and (at times) brutally competitive all-in brawl.

It doesn’t matter if you are a small fish or one of the giants like Apple, Google or Microsoft.

You either innovate or die.