Microsoft has demonstrated an early prototype of a Kinect-powered shopping cart, which is being developed for Whole Foods by Texas-based company Chaotic Moon. The project is called the “Smarter Cart” and it uses a tablet and scanners to read the items you place inside, check whether they’re on your shopping list, cross them off and ring them up.
The motorized cart can follow you around the store and has voice recognition and speech so you can give it instructions and it can let you know if the item you added wasn’t on your list or is the wrong type of item. The “Smarter Cart” has a Windows 8 tablet and uses a UPC scanner and RFID to read the items. All you really need to do is upload a shopping list and place the items in the cart. It will cross them off your list and you won’t have to wait in a long line at the checkout because your items are rung up as you go (via PSFK)
Why I’m Curious:
While the shopping cart, like Siri, leaves a little to be desired, I think this is an interesting trend of making our tools smarter to better serve us. I like the idea of making it easier to shop by checking off your shopping list and ringing you up and I think this could have larger implications for marketers in the retail space in terms of gathering additional information for targeting.