Coca-Cola has teamed up with Global Poverty Project on the “Movement for a Movement” campaign that involves a scavenger hunt throughout New York leveraging mobile check-ins to educate consumers about social issues and trigger donations. The goal behind the campaign is to promote active, healthy lifestyles to fight poverty in New York. Ten different nonprofits, including organizations such as the Police Athletic League, are included in the effort. Each nonprofit correlates to a location that consumers can use their mobile device to check-in.
Users who check in at all ten locations will unlock a digital badge and be entered to win tickets to the Global Citizen Festival as well as additional prizes from Coca-Cola.
Each mobile check-in also triggers a $5 donation from Coca-Cola towards the nonprofit that is linked with the location. Coca-Cola will donate up to $800 at each check-in spot.
Why I am Curious
“Mobile check-in technology is a great fit for the ‘Movement for a Movement’ campaign as it drives people to get out and get active while learning about these great organizations that are working to make New York City healthier and more sustainable,” said Caren Pasquale-Seckler, vice president of social commitment at Coca-Cola, Atlanta.