Your Pin’s Price Dropped!

Pinterest now sends you an email when your coveted pin’s price dropped.

CF_Pinterest 02

CF_Pinterest 01

Read more here.

Why I am Interested

You know that giddiness you get when something you’ve wanted forever is suddenly a little (or maybe a lot) cheaper? Pinterest is bringing that saving feeling to their platform! And, the best of it: You don’t have to do anything to get notified. Just keep pinning the things you’re into, and leave the price watching to them.

J.Crew previews entire fall catalog on its Pinterest page

J.Crew, which built its business via glossy mailings, just took a crack at catalog 2.0. They are looking to build buzz for its fall line by posting the entire line on its Pinterest page before it appears on the company website or in its printed catalog.

Screen Shot 2013-08-22 at 9.52.39 AM

Read more here.

Why I am Curious

A 24×7, large scale focus group (+60K followers on Pinterest + anyone else who stumbled on the platform): The move is also aimed at giving J.Crew insight into which items are likely to be popular based on repins and comments.  It gives the company its own sneak peek at which items will sell well.

Four Seasons Launches Pinterest Trip Planning Service

As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travelers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.

“Photo sharing platforms such as Pinterest are transforming the way our guests plan their trips, share ideas and select travel destinations,” says Elizabeth Pizzinato, senior vice president, marketing and communications, Four Seasons Hotels and Resorts. “Pin.Pack.Go extends the culture of service at Four Seasons far beyond our property walls creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins.” – via Hotel News Resource 

pinpackgo

 

Here’s how it works:

  1. Create a Pin.Pack.Go board on Pinterest.
  2. Leave a comment on the Pin.Pack.Go pin http://pinterest.com/fourseasons/pinpackgo/ indicating which Four Seasons you’ll be visiting.
  3. The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel’s local experts will pin recommendations filled with insider knowledge and hidden gems.
  4. Pack and Go!

Why I’m Curious

This is a brilliant way for the Four Seasons to engage with travelers in the early stages of their trip planning process.  Leveraging Pinterest – where a large percentage of their target leisure traveler looks for trip inspiration – to provide a new form of customer service is a wonderful way to build brand loyalty.

A Pinterest Dream Comes True in New Burt’s Bees Campaign

Burt’s Bees Pinterest contest invites you to submit your ‘perfect morning’ for a chance to have it come true.

From Creativity-Online:

What if your “perfect” Pinterest board came true? Burt’s Bees “Gud” line and Baldwin& will make it happen, to promote the brand’s new Red Ruby Groovy “morning” scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico’s Yucutan.

Why Am I Curious?

I am always curious about a good Pinterest campaign as many of them feel forced and/or not always geared towards the platform’s strengths. I think this idea works well on a number of levels, with one being that it is very appropriate for the Pinterest audience and aligned with the aspirational nature of the Pinterest content.

Burt’s Bees Brings Dream Pinboards to Life

To promote the brand’s new Red Ruby Groovy Morning scent, Burt’s Bees partnered with Baldwin& and invited consumers to submit their perfect morning, and they may turn your dream into reality.

From Creativity,

This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico’s Yucutan. This promotional video will be used to advertise the contest.

Why I’m Curious

I think this is a fun spin on the (becoming) typical Pinterest contest. Most Pinterest contests require consumers to pin inspirational boards like this – but with strict guidelines of sticking to a certain designer or a narrow theme. The first winning pinboard was pretty scattered, and I’m sure others will be as well, but I think that’s what made the video so intriguing.

I’m interested to follow this campaign and see how fans visualize their perfect morning and how Burt’s Bees will promote the winnings, if it’s through video (which can get old) or albums, posts, etc.

Buick Designs Car Interior Based on Pinterest Submissions

Buick ran a “Pinboard to Dashboard” promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company’s efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.

The winning Pinterest board was by Michael Wurm, Jr., a bed-and-breakfast owner from Pennsylvania. Wurm has around 4 million followers on Pinterest and his collection had beach scenes and sea foam-colored tones, which became the inspiration for new design deatures, textures and colors for the luxury car.

Why I’m Curious: We are continuing to see this trend of collaborative marketing as brands move away from marketing at consumers and towards marketing with them. I find it  interesting to watch an automotive brand leverage the Pinterest platform to trigger deeper conversations and experiences between the product and consumers. Buick’s creative use of crowd-sourced design through Pinterest serves as a nice example of social activation. I’m curious to see how Buick will continue to share content through their pinboards and if this campaign really drove sales for them or simply just deepened brand perception.

Nars Pinterest Campaign

Nars launched a Pinterest campaign where they partnered with three relevant pinners to offer early and exclusive access to a new product collection.

Image

Why I’m Curious

Instead of asking their partners to guest-pin on the company boards, Nars is tapping into the potential of the extensive followers of these users in order to spread the word to a larger audience. Pinterest holds a lot of potential as a highly visual medium and I’m curious to see how this campaign unfolds, it’s success and how Pinterest campaigns will continue to evolve.

Gucci Introduces Pinnable Banner Ad

Gucci unveiled a banner ad with a small “Pin it” button on the bottom left-hand corner, which will run on WSJ.com, Polyvore, Style.com, Lifestyle Mirror and The Cut. Gucci currently has over 3,000 followers and 430 pins on Pinterest.

From Mashable,

Clicking “Pin it” will bring up two images to share on Pinterest: A full-size image of the ad, and a product shot of the shoes it features (see below). On Pinterest, both pins link directly to Gucci’s e-commerce site.

Why I’m Curious

I think this is a great way to integrate a social media into paid media. We’ve all seen icons of social channels on countless ads, but this provides consumers with an action. Also, the sites that Gucci is advertising this particular ad is a perfect fit.

However, to me it wasn’t obvious that the focus of the ad was the shoes, until you press “Pin it” and are served up with the entire ad, and the shoes from their Fall/Winter 2012 collection. Regardless, it’s a great example on

Uniqlo Creates First Pinterest Takeover

-By Vicky

With the help of more than 100 shell accounts on Pinterest, Uniqlo utilized Pinterest’s scrolling and unlimited length of images feature to create a first-ever brand takeover of the platform. By targeting the men’s apparel, women’s apparel, geek, fitness and sports categories, Uniqlo was able to draw attention from followers and other users to their Dry Mesh T-shirts.

The project required people to post in the right order, at the right time, all together when they chose a category to hijack. This resulted in a colorful mosaic that showcased images of Dry Mesh T-shirts when Pinterest users scrolled through “hijacked” categories.

Why I’m Curious

This campaign shows a new way of using Pinterest (though the platform may think of making some changes to its features so similar campaigns can’t keep happening) that other brands have never tried before. Instead of reaching its own followers and users who are searching for Uniqlo pins, the Dry Mesh Project let the product and brand get noticed by anyone viewing those chosen categories at the time. It shows how brands and social media can work together to broaden audience reach and intrigue new customers to explore the brand. Most users reacted positively to the takeover, while others pointed out that there was no way of interacting with the brand. But maybe sometimes being noticed and remembered is enough.

Intel SciArt Campaign

To celebrate the scientific discoveries of the young brainiacs that took part in Intel’s International Science and Engineering Fair, the brand paired illustrators, designers and sculptors with the program’s high school students to translate the ideas into works of art, in the SciArt campaign. The works, from artists like Steve Attardo, Shadrach Lindo and Catherine Casalino, will roll out on the a dedicated site as well as on the SciArt Pinterest page.

 

Why I’m Curious

I really like the work that Intel does to position itself as a forward thinking brand that is engaged with society. This campaign is a great example of how to capitalize on an brand sponsored event and create engaging “human interest” content that is shared across the latest social channels in a meaningful way. By inviting artists to work with the students to visualize their projects, a unique story is created that Intel captures for broader audiences in video form. Then the resulting artwork is displayed not only on the website, but also on channels that offer increased distribution potential. Distinct elements come together to create a high quality end product: an initiative that a brand can credibly talk about, the presence of a story that can be told and beautifully produced media elements that are distributed and shared by audiences across social properties.

Introducing Tagbrand, the new Foursquare of fashion

From TechCrunch:

The model is simple enough. Take and upload photos of what branded clothes you are wearing and tag them. Effectively, it’s a photo check-in for brands, or ‘Foursquare for fashion’, if you will.

The twist is that users are encouraged to tag up pictures with a visual tag of what brand each item of clothing is. Alas, the site does not yet do visual recognition of the clothes. Maybe one day…

TagBrand doesn’t call this check-ins, but – wait for it – “brand-ins”. People can then comment or vote on the brands their friends are wearing. Clearly the opportunity here is to capture a fashion-obsessed audience and provide a platform for advertisers.

The product combines contains brands, polls and e-commerce. There’s a lot of virality built into the service – every tags has a Twitter or Facebook button on it.

Now, clothing brands and retail stores are constantly chasing these people. This is one way of delivering them a highly targeted audience. Tagbrand’s business model is based on creating a special marketplace for them which is visible while browsing the brand’s tag on a photo. The stores provide Tagbrand with a price-list and its system attaches them to a “Recommended” block.

So while browsing their friends’ clothes, users see the real-world item beside the image and can purchase from there (click are on a CPC basis). Users also get delivered latest news on brands they such as new collections.

Why I’m curious:

Launched in May 2011 in Russia, TagBrand launched last month in the U.S. It works like Foursquare, and looks like Pinterest, and shops like an e-catalog, except it’s all UGC. (Actually, it’s kinda like Uniqlooks, except brand agnostic.)

What’s interesting is that this takes Pinterest to a whole new, niche level. For users, it’s not about browsing; it’s about bragging. In this way, it’s about recognition for uploaders. However, for casual passers-by (and some users, too), it still is about inspiration — and the way that TagBrand has created the site, about purchase. Really like someone’s Doc Martens? You can buy that brand of shoes at X, Y, Z store with just one click from the site. This is taking streetstyle blogs to a more shoppable level — a clear benefit for brands. It’s just a question of whether it’ll catch on in the States.

As of today there’s 21,945 users.

Added Value: Why Financial Services Should Be on Pinterest

-Ethan

Ok, so there aren’t any financial services leveraging the US’s third most popular social site yet. But they should be.

Corporate Insights, a financial consulting firm, offered the following reasons why financial service firms should starting pinning (from ReadWriteWeb)

  1. Retirement: Interactive, image-centric retirement marketing campaigns could transition nicely onto Pinterest. Prudential’s Day One Stories microsite is a great example of this.
  2. Savings and investment goals: Posting photos of savings and investment goals is an easy way to engage your audience on Pinterest.
  3. Credit card rewards: Pinboards can be used to showcase credit card reward options, from merchandise to travel, and firms can encourage members to post photos of different items and experiences they’ve redeemed with their points.
  4. Lifestyle: Credit card firms can post photos from sponsored events such as concerts, sports games, and other partner venues. American Express currently does this on other social media platforms and these campaigns can easily be converted to Pinterest.
  5. Corporate Mascots: Corporate mascots are a significant part of some financial services firms’ identities. Dedicated corporate mascot pinboards are a great way to feature proprietary imagery detailing the mascot’s activities.
  6. Contests: Holding contests or sweepstakes via Pinterest is an effective way to gauge public sentiment. For example, followers may vote on preferred reward items by “liking” or “repinning” an image.
  7. Charitable Giving: Philanthropy is a staple at financial institutions and pinboards can be used to highlight firms’ various charitable initiatives. This could include images of the charitable organizations or action shots of employees volunteering. As a way to engage with followers, firms could encourage them to post pictures of charities that they support.

Why I’m Curious

Pinterest makes most people think of fashion, wedding, food and lots of of female users (60% of visitors are women). But that’s not all the growing social network is limited to, and new pages (the NBA recently launched their own page) are breaking the Pinterest mold. When comes down to it, Pinterest’s popularity is fueled by the Internet’s love for images and video (also seen on Tumblr, Instagram, the new Facebook timeline). And within that context, any brand or company (with the right curation) can make Pinterest work.

Kotex Sends Personalized Gifts to Influential Pinners

Kotex created a campaign to recognize inspirational women – so they did a little stalking via Pinterest. They found 50 inspirational women and what they liked via their pins, and from there created personalized gift packages, which were delivered straight to the women’s doors.

Smoyz’s CEO, Yael Linen-Zuchman, said of the campaign: “We had a ripple effect and women who were not involved in the campaign posted statuses like ‘What is this deal with all the Kotex gifts, can I have one too?!’ The main purpose was to have woman talk about the brand and the experience and it worked.” (more at PSFK)

Why I’m Curious

The campaign reminds me a little of campaign done for Gillette a while back, but the insight gained via Pinterest made Kotex’s effort far more customized. It’s an interesting example of how a small gesture (that only effects 50 fans) can have a big impact through influential fans sharing on social media. A similar campaign could also be a really great way to reward (and surprise) brand evangelists on social channels.

 

Pinterest Revamps Profile Pages: Streamlined Content, New Board Layout

– Janice

Those of you familiar with the hottest new social network will know that profile pages originally displayed all of your boards, their titles, with thumbnails of each pin in every board. It got the job done to be sure, but was also pretty simple.

Today, all that changes. A profile picture is displayed nice and big on the top left, and most of what you’d originally find on the left-hand side bar has now been pushed front and center. It makes the content itself the center of attention. Next to your profile picture, you’ll also find a user description and contact info, along with people you’ve repinned. On the top left, users can check out the number of boards you have, your pin count, along with likes and other activity.

The boards themselves have also changed. No longer are you looking at nine little thumbnails, but rather a larger image of one of your pins, with thumbnails down below for the rest. (more)

Why I’m curious

It’s astonishing to learn about the growth of Pinterest. This week the start-up posted some statistics to illustrate their growth. Here are a few: The number of Pinterest users to visit the site daily has gone up 145 percent since the beginning of 2012. Brands are having a helluva time leveraging Pinterest — Better Homes & Gardens has 25,000+ followers on Pinterest, compared to 21,000 on Twitter. Whole Foods has 21,000+ followers as well.

What’s is also puzzling is why Pinterest founder Ben Silbermann decided to revamp the pages. It reminds me a lot of Facebook Timeline profile pages. Something about the way that Pinterest is resizing pinned images, leaving some large and the others small, is subtly reminiscent of Facebook post-timeline. It also allows for better curation and more organized photo galleries. I’m interested in seeing how other lifestyle brands leverage Pinterest and how they plan continue to evolve and engage users once the novelty of pinning wears off.

How to Survive SXSX, illustrated via Pinterest

–Jocelyn

SXSurvival is a cool little pet project from GSD&M, a full-service agency in Austin, that utilizes Pinterest (amongst other platforms) to paint a primer for SXSW newbies:

– Pinterest boards cover basic SXSW Essential lists (what to eat/drink in the area, what to do in the area, what to pack, etc.)
– A blog feed with agency-produced survival adivce
– #SXSurvival, a crowdsourced help-line via Twitter

Why I’m Curious:

Not curious. Impressed. I’m impressed because this project not only takes advantage of its Austin, TX, location to become a self-proclaimed tastemaker of a tech influencer-heavy event, but it also takes advantage of the RIGHT platforms to do the RIGHT things while promoting the agency as an arbiter of all things “cool” and “now.”

– Pinterest: What better platform to showcase collections that ladder up to a single experience?
– Twitter (with a Quora bent): Why not have other people do the actual hard work of answering (and spread your original hashtag while you’re at it)?
– Blog: Why not use your already-existing, year-old blog to write about a hot event and then get a broader reach of people to finally realize, hey, you had a blog this whole time?

SXSurvival not only teaches those who are going to SXSW, but everyone else as well.

Introducing ‘Chill,’ Pinterest For Video

— Jocelyn

From TechCrunch:

Chill, a startup that started out Namesake and then morphed into a virtual environment for video watching, has performed the mother of all pivots (again) today, going from a Turntable for video to a Pinterest for video, allowing users to post as well as view, comment on and repost video from people that they follow on a pretty grid interface. The new Chill now supports any video, from YouTube, to Vimeo to College Humor to “pretty much everything under the sun: ESPN, Crackle, Funny or Die, you name it!,” says co-founder Brian Norgard.

With the new Chill, users can opt into bringing in their videos from Facebook and Twitter or simply posting a link with the “Post video” bar at the top of their Chill grid. They can either choose to view videos of people they’ve followed on their homepage or view videos on the Chill popular page. Norgard tells me that a Pinterest-like repost bookmarklet is in the works for people who’d like to curate the videos they encounter while surfing the Internet.

But Pinterest already has a video section you say? Well Chill is a) open to the public and b) optimized for video, so when users click on a video they can view it full browser. When asked what set the new Chill apart from Pinterest Norgard told me, “Everything. We support nearly every type of video known to mankind. The entire experience is optimized around video sharing. Video is a whole another beast. It *needs* a dedicated discovery platform. It’s too important to humanity. Video can’t play second fiddle in this world nor should it….”

The new Chill also incorporates Path-style emoticons and a Facebook Timeline-like cover which users can change by clicking the “Change art” button at the top of the grid. Hmm … It’s almost as if Norgard has taken every successful User Interface advancement of the past couple of months and incorporated them all into an entirely new product.

Why I’m Curous:

With over 10 sign-ups a minute since its launch on Tuesday 1/17, clearly there’s a demand. The popularity stems from it’s “best of” mashup structure, as well as the sharability of video (which is the same as the appeal of sharing images in Pinterest, and the aural sharability of songs in, say, Spotify or Turntable).

The emphasis on visual/sound sharability cannot be emphasized enough. This is what’s going to drive this year. Sharable content can no longer just be something that’s read and cerebrally celebrated — it must be visually exciting, aurally stimulating, tactil-ly engaging. This is  a testament to what brands should be doing: people are inherently sharers IF the content is good enough. So to all the brands that have cool video: YouTube is not the only option now.