Customized Street Signs

Walk-Your-City-3Urban designer Matt Tomasulo has created Walk [Your City] — a project that lets people generate customized street signs that encourage people to walk to more places in their community. to encourage people to walk more in their cities. The city of Raleigh has adopted this program whereby people can create these signs via a website and order them for free. Signs contain a QR code that drives to a mobile website where people can see the entire walking route.

Why I’m Curious: While there are various apps that alert you to the interesting things around you, the user-generated aspect of this program and the physical posting of tours is what I find unique here. This initiative provides a platform for locals to take pride in their own community and can ultimately drive increased use of public space as well as private enterprise.


Virtual Pride Parade


In June 2012, Moscow courts ruled to uphold a ban on Pride marches for the next 100 years. So in honor of Gay Pride Month this past June, NYCPride and RUSA LGBT created a virtual parade at to support Russia’s LGBT community.

To show support, users could send a tweet with hashtag #virtualpride. As the 2.02 mile New York City Pride parade proceeded on June 30, the march’s progress was mapped virtually onto a Google Maps street view of a 2.02 mile route through Moscow. The tweet would then appear in a voice bubble along the sidelines of the online parade route.

Screen Shot 2013-07-11 at 6.04.48 PM

Why I’m Curious

One of the defining aspects of social media is the power to foster community. I like how this project uses social to unite a Global community of supporters around a cause. By design, the project relies on social engagement to create the full experience.

As we continue to see the roll digital/social media plays in galvanizing sociopolitical movements around he world, it’s interesting to see how these mediums are employed to amplify the voice of the people.

Online game demonstrates where urban dwellers seek privacy

A new online game from BMW Guggenheim Lab called Public/Private explores the topic of privacy in cities by focusing on where it is sought out by city dwellers. Users pin areas where they seek privacy and how often, creating a unique visual graph that can be compared with results from other people in the same city, as well as from cities around the world.

Public/Private is an extension of two research projects conducted over the past seven months as part of the BMW Guggenheim Lab Mumbai. These explored the meaning and character of privacy for residents of one of the world’s most densely populated cities.

Public/Private, which was designed and developed by the New York-based design studio Collective Assembly, invites users to share their expectations of privacy as experienced in a variety of spaces, like home, work, and play. The responses produce a visual graph and as more feedback is gathered, a complex picture of privacy in urban settings will emerge.

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Follow this link to play:



Sweet Ideas for Valentine’s Day

A few brands got creative on how to celebrate Valentine’s Day on social media, ranging from dinner reservations to Pizza Hut perfume. Yes, you read that right.

From PSFK,

Just tweet with the hashtag #tweetforatable, and Heineken will set you up with a last minute reservation.


Perfume, flowers, and chocolate are typical Valentine’s Day gifts. If you’re in need of a scent suggestion, Pizza Hut may have the perfect solution: a pizza-scented fragrance. After first introducing the perfume in Canada, the brand has brought the signature scent to the US in time for Valentine’s Day. Tweet #lastminutelovers to @PizzaHut for a chance to win the fragrance.


Why I’m Curious

I think all brands have an internal tug of war on whether or not it’s relevant to align themselves with certain holidays. Oreo was a great example of capitalizing on timely news during the Super Bowl power outage, and some brands were wondering why they hadn’t thought of something on the spot, while others realized it was too far of a stretch to find common ground.

We occasionally look at holidays as just another day for social, but it’s not surprising how much engagement and press the brands receiving while leveraging existing conversations. While the brands that were able to get creative on Valentine’s Day aren’t the most serious, they were still able to tie it back to their overall branding.

Dodge Turns to Crowdsourcing to Sell Cars

Social media has played an increasing role in the automotive industry during the past few years. Now Dodge is using a form of social media called crowdsourcing to alter the new-car buying process.

What is crowdsourcing? In this case, if you’re looking to buy a new Dodge Dart, you’ll now have the ability to reach out to your friends and family via the Dodge Dart Registry to help fund the purchase. This registry is similar to KickStarter, a popular online crowdsourcing community used for supporting independent film productions, inventions and other projects that need funding.

Through the Dodge Dart Registry, those wanting to someday drive a new Dart off a dealer lot, can build — or should we say customize — their own Dart, which will then appear on a public page for people to sponsor. Money raised through that individual’s registry can be applied to either the full purchase of the new vehicle or toward specific parts like special wheels, heated seats or keyless entry. On your profile, you can upload a photo — maybe of that old clunker you’re trying to replace — write a short biography and set limits for donation tiers.



Why I’m Curious: This represents the “we tribe” trend that we are seeing when the shared passion of a collective of people is much more powerful than the individual. It would be interesting to see how successful this concept will be, or if it’s lacking a true charitable cause.



Making participation the experience, and vice-versa.

I loved Alina’s Coke 007 post today, and it got my mind thinking about digital versus experiential versus interactive and whether there is really a distinction between those categories. The Coke Zero 007 project is a great example of how experiential marketing – whether via digital or otherwise – is becoming more and more important in breaking through the clutter of marketing messages.

On that note, I wanted to share a short inspiring TED Talk I came across a few weeks ago in the hopes of nurturing the importance of the idea of experience in all that we do. Candy Chang’s famous for many public art installations that draw in the idea of people participation; taking something static and turning it into dynamic. Below, she discusses the “Before I Die” project she initiated in her post-Katrina New Orleans neighborhood.

Why I’m Curious

Candy Chang’s work is a delicate balance of analogue and digital worlds, yet manages to find a way to bring forth the notion of experience and participation. While technology continues to evolve in ways of connecting never imagined before, I wonder with each innovation, how do we as marketers connect the dots and create more experience, rather than message? For more of Candy’s experiential work, have a wander on over here:

The Society of Good Taste

Rather than thinking of ways to grow the size of its Facebook page, Grey Poupon decided to turn it into an exclusive club that actually turns away fans from liking the page. The mustard brand launched a new campaign, “The Society of Good Taste,” that will screen fans who attempt to like the page.

From Mashable,

Those users who want to become a fan of Grey Poupon’s Facebook page will have to apply for membership through an application on the page called The Society Of Good Taste. The app scans your Facebook page to learn more about your interests, friends and writing style and from this, it automatically assigns you a score which determines whether your tastes are refined enough to be a Grey Poupon fan. If you just try to like the page without going through this process, Grey Poupon will delete you as one of its fans.

Why I’m Curious

Grey Poupon was able to put a fun spin on the fact that they had less thank 25K fans, and very few people actually engaged on the page.  “The Society of Good Taste” gives a sense of exclusivity (although I’m sure a majority of people who take the test make the cut), which results in Facebook users wanting to be a part of something they normally wouldn’t.

I’m curious to see in a month or two how the content evolves on the Facebook page, including the voice, and whether the fans remain engaged, or drop off.

Doctors Get Their Own Social Network

by Nukte

from Mashable

When Dr. Rafael Lugo posted photos of a rare tumor to iRounds — a social network for doctors — he received immediate feedback from specialists nationwide and ultimately referred his patient to the appropriate doctor for treatment.

“Medicine is very much a team sport,” said Lugo, who is one of the 30,000 doctors currently on iRounds.

The new platform — which launched in February by Doximity, the largest online professional physician network — is being touted as a Twitter for doctors. iRounds gives physicians a community to discuss cases, ask for second opinions and engage in spontaneous dialogue with peers in real time. Furthermore, there is also a newly launched mobile app that makes it even easier for physicians to share information real-time.

The forum is secure under the Health Insurance Portability and Accountability Act (HIPAA), so all information is private and confidential, and only verified Doximity physicians and medical students are granted access.

Meanwhile, physicians can learn more about who they are interacting with on the site by accessing their profile to check credibility.

“At a glance, you can see any particular physicians’ publications, specializations, board certifications, and other qualifications, which enhances the credibility of they opinions,” New York-based nephrologist and internal medicine doctor Joshua Schwimmer told Mashable. “As with anything in medicine, you consult multiple resources and don’t trust a single source fully, so iRounds allows you to interact with multiple physicians in multiple specialties and potentially receive a wide range of opinions. The debates are always instructive.”

Why Am I Curious?

This is very interesting to me because to most people social media is just about finding cute cat videos and sharing their opinions on the latest movie they have seen. Many do not realize the large scale implications. However, as more niche but literally life-altering applications are developed such as iRounds, the power and true utility of social media will become increasingly more evident in our lives in really fundamental ways. It is not even too far-fetched to believe that a platform such as this not only can lead to collaborations that would otherwise not happen, lead to discoveries and save lives.

“Zed’s dead, baby.”

I’m hoping that a Pulp Fiction quote will make this post feel less morbid.  But, what happens to your digital self when your real-world self passes?  It’s a fair question.  By some estimates, according to an article in The Atlantic, nearly a half a million people with Facebook accounts passed away last year.  Apparently, the government would like people to establish a “Social Media Will”, so that people know what to do with your electronic accounts.

Facebook already has a policy in place to memorialize an account if someone reports that user is deceased, and it’s verified.  But, what about your email account, Pinterest, our blog?  Should these be left open in case you want to send notes from the after-life?  Some say that it’s happened already.

The tricky aspect of an actual will is that it’s a legal document, and apparently becomes public once filed… seriously, nothing’s private any more?  And if you’ve got an average number of password protected accounts, you know that maintaining a legal document with somewhat frequently changing access information is not practical.

Why I’m Curious

With the amount of password protected accounts where we express ourselves through pictures, videos, and other posts, this is going to be an ongoing issue for decades to come.  Does Facebook really want to maintain millions of “Memorial” accounts on their servers?  When does the digital graveyard business get started?  What rights does a person, or their family, have to their digital person once they no longer are a living person?  At some point, wouldn’t it be good to recycle usernames to living people?

Who knows, maybe we should just agree to leave our digital lives up, so that our gravestone QR codes will have a good place to click-through to.

Invisible Neighborhoods

By Mai 

What is it?

The Livehoods Project explores a new methodology for studying the dynamics, structure, and character of a city using social media. By leveraging tweets and foursquare check-ins, the algorithm tracks a user’s social activity to unearth social neighborhoods and the “social distance” between them.  As more data is gathered, Livehoods provides an on-the-ground view of the hidden social structures of a city and how inhabitants use it.


Why I’m Curious 

Though the analysis of urban culture through digital tools is inherently biased, as social media usage becomes more ubiquitous, I believe that the data will only prove richer.  At the moment, researchers have begun to conduct interviews in the cities they have mapped to test the strength the data. Interestingly enough, they have found evidence that the social mapping is aligned with resident’s mental map of the city.

As this research technique evolves, I am curious about the implications of data:

(1)  What does it mean when you can gather data about social structures that are not based stereotypes.  How will our community react to it?

(2)  How can government bodies leverage this data to create policies, allocate resources, and drive economic development?

(3)  How will trusty advertisers and businesses use this information to better target their customers and provide services that meet their needs? 

Little Monsters

Lady Gaga has recently launched a web community that looks a lot like Pinterest. Little Monsters began by invitation only, with 10,000 super fans chosen from 1 MM applicants, but is expected to be soon opened up to all. Fans will be able to download her music, buy tickets to shows, and chat with each other and even the singer. It will also feature “social ticketing” which will make it easy for fans to find concert seats near friends, and start conversations beforehand with strangers they will be sitting with (ok, weird).
Why I’m Curious
I’m interested in following the evolution of online communities, and in the ongoing debate around consolidation with the established players (Facebook, Twitter, etc) versus the expansion to brand owned social channels.  Backplane, the company behind this project, seems to think that this approach can work not only for icon sunch as gaga, but wants to apply the learnings that they gather through this community, to the development of other “parallel communities” (think large household brand names) connecting people with similar passions.
Troy Carter, Lady Gaga’s business manager says that the experience with Lady Gaga has taught him that what a super fan says can sometimes have a bigger impact on fellow fans than a word from the lady herself. So that definitely seems to be the winning approach. Plus, with an increasing focus on visual storytelling across social channels, having advocates generate the content on a brand’s behalf is a cost efficient and engaging way to fulfill that need.

Gtrot – The Pintrest for Happenings?

You may have heard of Gtrot before. It was where you could use your friends and social network to find great places to travel to. They have now taken that same idea and localized it. Gtrot is being re-launched at the end of March as a tool to explore your city.

Gtrot recently tweeted: “We’re moving away from the travel space and closer to local discovery.”

Read the full article on Mashable.


Why I’m Curious

Gtrot seems like a great advertising opportunity for small businesses as well as large companies. Having your establishment recommended by patrons is a great, but this could also turn into something more. The site suggests a variety of things including, restaurants, sporting/entertainment events, parks and even Living Social deals in your area. With some time and strategy there are probably sponsorship and promotion possibilities with in this new social site. It will be interesting to see which companies take advantage of this new platform.

Toyota Belgium: Adventure Discount App

The Toyota Belgium Adventure Discount app encourages people to go on different adventures in Belgium and use the app to track it. With each new adventure you get more off of you Toyota purchase. -Tulani

Read the full article on Creativity and watch the video here.

Why I am Curious

Having lived in Belgium for 3 years, I know that there is a lot to do, even if it isn’t always portrayed as the most exciting place to visit! I think that by getting customers more involved in their discount opportunities and thus more interested in the company, it gives a more positive sentiment towards the brand and makes the purchasing of the car even more exciting.

It will be interesting to see how other companies are able to use apps to give discounts and create a greater investment in a brand. With this app you are able to tell a story about what went into purchasing your car and you have and the adventures you went on to add personal attachement and a fun memory to the story.

Give to charity by legally downloading music

Fairshare Music out of the UK partners with many of the country’s leading charities to combine legal music downloads with charitable giving. It’s part of Virgin Unite, Virgin’s charitable arm.


Why I’m curious:

The challenge of getting people to legally download music has been ongoing for a while. I like Fairshare’s approach since it incentivizes you to purchase the music legally. Basically, by purchasing music on the site, 50% of your purchase is donated to the charity of your choice. This gives consumers the option to give while they get without it costing a penny more to feel better about their purchase. It’s an interesting way to solve something that has been a problem basically for as long as the internet has been around. I’d love to see something like this implemented in the US.


Adding Depth to Social Storytelling with Cowbird

Our standard mode of written expression, which started as letter writing, currently hovers around the level of the tweet–140-character missives about anything (or nothing) at all. Last week, Internet innovator and artist Jonathan Harris (of We Feel Fine) launched Cowbird, a space on the web for housing deeper and more personal storytelling. It’s a project that aspires to no less than building a comprehensive public library of human experience.

Cowbird takes the deliberate, cow-like pacing of traditional storytelling media such as the novel, and gooses it with the quick-hit, bird-like qualities of Facebook and Twitter. Users within a small community of storytellers handpicked by Harris post images and accompanying text, and continue doing so until a larger narrative begins to reveal itself.

For recent examples of such events, which he dubs “sagas,” Harris lists the earthquake in Japan, Arab Spring, and the Occupy movement. “These types of rapidly changing events are hard for the mainstream media to write about because they tend to take a 10,000-foot view and summarize it, rather than getting in any real depth.”

The stories on the site are richly interconnected, complete with maps, timelines, dedications, and many other components. The basic structure of Cowbird consists of three levels: stories, diaries, and sagas. The basic story is a photo with text (although these can also include audio and other features). As more stories are added, they begin to comprise a person’s diary. Users can also flag some stories and diaries as being part of a larger saga–events like the above-mentioned Arab Spring–making them appear in two places. It’s a complex project that Harris has been working on for three years.

Why I’m Curious

Examples like Cowbird are demonstrations of how digital communication is evolving, and how multiple platforms exist for many different communication purposes. It’s also an example of how people are reacting to the seemingly thoughtless communication that can happen on Twitter and Facebook. Much like the slow movement in food as a reaction against fast food and the like, Cowbird is an example of slow storytelling and is working to create meaning and community in the digital world.

Company for Christy

– Sarah

As part of their internships, participants in BBH’s Barn were tasked to “do something good, famously.” After zeroing in on kidney disease, the interns locked into kidney donation, and finally dialysis. In an effort to ease the monotony of dialysis, they chose just one person for whom they would provide distraction. Enter Company for Christy.

There’s a social component, too, with coverage on FacebookTwitter, and YouTube.

Why I’m Curious

I’ve been in many meetings where throwing in a charity as a way to spark brand adoption somehow makes its way through a brainstorm. I don’t object, but I will say this: it needs to be rooted in heart-felt compassion, be relevant (to the brand and product) and mean something. In this case, the Barn kids (I say kids colloquially, FYI) honed in on a key insight: dialysis is a lengthy and boring process. Diversion is welcome. They did it in a way that was inclusive and thoughtful and got me thinking… how could Google Plus Hangouts factor in to the livestream? How else can this program be extended?

Dozuki – iFixit For Brands


Repair manuals can be a source of frustration — fraught with dull content, confusing directions and underwhelming imagery (not to mention a source of conflict for many co-habitating couples). iFixit has become well-known in the DIY world for its popular “how-to” style repair guides (like Wikipedia for service manuals).  Now, brands can leverage the same approach and creating engaging and useful iFixit-style repair manuals of their very own.

Launched last month by iFixit, Dozuki is essentially the software that iFixit uses to create its own manuals. The platform’s “Guidebook” module is designed to make it easy to create how-to instructions or publish service documentation for any complex device, with manuals available online as downloadable PDFs, through dedicated mobile apps or through custom API applications. Technicians can easily suggest changes to the current version, so manuals consistently get better over time. The “Answers” module, meanwhile, serves as an Q&A for experts that can help focus expert conversations into a useful and searchable knowledge base.

Dozuki is now in private beta, with prices starting at $99 per month following a 45-day free trial.

Why I’m Curious:

I think this is an interesting opportunity for a variety of brands, specifically in the technology sector.  It allows them to empower consumers both through their own voice (by putting together a highly-digestable online manual) and through the voice of their peers (through the editing functionality that’s open to the community).  Ultimately,  this is a community platform that gives expert customers a voice and ultimately, lowers support costs for the brand.

The Emotional Bag Check Lets Others Help You Out

A new website, Emotional Bag Check, allows people to either submit a problem, a worry, a concern anonymously or help out someone else who is having a problem by suggesting songs to brighten their mood.

– Judy and Sarah

Why I’m Curious:

Judy: I love the idea of using the digital space to connect with people, both who you know and who you don’t. The site builds on that idea by giving and receiving help with a problem. On one hand, it taps into our need to share our problems. By allowing people to submit anonymously, they can truly express/vent about whatever problem they are having without having to worry about the ramifications. And, on the other hand, it taps into our desire to provide advice to others. It builds a strong connection to the person you’re helping and the person who helps you.

Sarah: More crowd-sourcing for good! I appreciate that some careful touches were taken in this process, in that you can only see one problem at a time, and all exchanges are anonymous. Doesn’t quite settle the voyeur in us all, but I like that EBC hones in on a key insight: the importance of music in mood and the value in the opinions and voice of others in taste-making. Very cool.

Here’s an article about the site from Wired:
Emotional Bag Check Lets You Trade Problems for Music


Emotional Bag Check turns music into mental medicine.

Life sucks, right? But music makes it better. That’s the worldview behind Emotional Bag Check — a site that lets you suggest songs to cheer people up.

It’s simple. Go to Emotional Bag Check, and choose whether you want to offload a problem or help out with someone else’s.

If you want to get something off your chest, all you need to do is type what the problem is, provide an e-mail address, and someone will read it and return a song they think is relevant along with (optionally) a message of support.

If everything’s going pretty well for you, and you just want to help other people out, then you’ll be confronted with someone’s problem and asked to pick a song that’ll make them feel better. Here, a sense of duty suddenly kicks in — you’ve got a direct line to someone’s heart, and you don’t want to waste it. You’ll find yourself taking a substantial amount of time to choose a song that’s just right for the situation, as if this person were a close friend.

We were confronted with a girl whose boyfriend was in Mexico and she was thinking about dropping out of university because she missed him so much. That proved problematic — not enough bands have written a song about how important a good education is to your career prospects (sort it out, bands). In the end, we settled on Hello Saferide’s “25 Days” — which is about missing someone, but sticking it out, along with a message about how if he’s that great, then he’s worth waiting for.

Once you’ve shared a song with someone, you get access to thestats, which show that among the most popular songs to be recommended are Jimmy Eat World, Coldplay, James Blunt, and Maroon 5. The idea that someone might read through your deepest, darkest problems and think that “You’re Beautiful” will be just the ticket to cheer you up is a little depressing.Nonetheless, the Grooveshark-powered site is strangely compulsive. By mashing up Post Secret with music, it’s likely that whoever’s behind the site (there’s no information provided) might well have a hit on their hands.

Update 17:02 21/09/2011: We’ve managed to track down the person behind the site — Emotional Bag Check was built by Robyn Overstreet, a web developer and teacher from New York. Here’s a quick Q&A with Overstreet about the service. What gave you the idea for Emotional Bag Check?

Robyn Overstreet: The inspiration to build the site came when I thought “emotional bag(gage) check” would be a great domain name. I was sure it was taken. When I found that it was available, I decided I needed to make something with it. What are some of the most interesting things you’ve seen submitted to the site?

Overstreet: One thing that kind of surprises me is that as the site began getting visitors, most of the posts I saw seemed to be from teens. I’m not sure how it got to that community, but they’ve been really active. Also, I’m heartened by how personal people are willing to be, and how detailed. Even with a few sentences, many people are able to convey a story about what’s going on for them. Have you ever submitted anything to the site? What kind of response did you get?

Overstreet: Yes, of course! I submitted more when I was just getting the site off the ground, though. I got several songs I’d never heard before, which was great. I also got some kind words. The site is very compulsive — you feel a strong connection to the person you’re advising, or who advises you. To what extent do you think this is down to the use of music, rather than straight advice?

Overstreet: Hmm. I think maybe having to think of a song gives a context, a jumping-off point for giving someone advice or support. You’re not required to write anything along with the song you send, but trying to think of the perfect song gives you a chance to reflect on the person’s situation. Why did you pick Grooveshark to power it over, say, YouTube?

Overstreet: I picked Grooveshark largely because of their TinySong API — it is simple and has great search functionality. Also, Grooveshark gives songs a URL, which is something like Pandora doesn’t do. I did consider YouTube but that seemed like it would dilute the experience a little. I wanted the focus to be on songs. To keep it simple.

Mightybell: A Social Community of “Experiences”


After stepping down as CEO of Ning, Gina Bianchini began working on a new social networking idea – Mightybell.  The network is designed to host experiences  such as “The 10 Best Ways to…”, was recently launched in a limited beta version, and you can join for $1, or sign-up for the waitlist for free.  The Mightybell app offers a lot of action-orientated tools to share experiences generated by your goal, comments & feedback about the process, links with other social networks, places for conversations with other experience leaders, and a ‘Creator Metrics’ system that creates analytics that tracks everything people involved in your experience are doing. (More at The Next Web)

Why I’m Curious  

Using the Internet & Social Media to get advice and suggestions is something that many people already do – but crafting a specific network to make this experience more social and dynamic is really useful.

The app goes beyond the traditional concept of a social network & aims to create a more direct link between online & real world experience, Bianchini said  “Mightybell seeks to offer creators, instigators, bloggers, organizers, operatives, entertainers, artists, teachers, guides, and everyone’s alpha friend a simple way to take new social technologies and turn them into compelling experiences for people in the real world. We think the next innovation in social software will be its impact on daily life.”   Most of the examples given on Mightybell website are focused around sharing travel experience and suggestions, but I could see this network to host lots of different experiences — the actual results will be interesting to follow as users sign-up.

140 – Crowdsourcing for the crowds

– Ariana

This week, I got curious about a collaborative platform that connects people to other people, tools, and expertise to help them take advantage of different social media platforms.

This is why I’m curious…

I see this platform as a great search engine for all social media implementation needs. What do you get? Curated social media toolkits, right for your needs.

This is an example of a Community Management Toolkit. Here, a Community Manager lists and reviews the tools/apps she uses to maximize her engagements on Twitter. At the bottom of her post, the platform suggests related toolkits that might be of interest.

  • TweetDeck:Great desktop and mobile platform to manage twitter accounts. Allows for custom columns and multiple accounts. ”  — Great if you are managing multiple profiles.
  • TwitPic: Picture sharing tool for twitter that can easily be used with Tweetie on the iPhone. ” – Useful for posting from events.
  • TweetMeme: Find the most RTed stories on twitter and track the RTs for your tweets. ” – A tool your clients will love (and great for feeding one’s ego)
  • the most popular “favorited” tweets and see which of your tweets people liked.” – Great way to measure interest for certain tweets.
  • WeFollow:Add yourself to 5 categories so people can find you. You can also search by categories to find new people to follow. ” – Great for increasing brand exposure.
  • Listorious:Find lists to follow by browsing categories or by most popular. ” – Great for finding influencers.
  • Follower Wonk: “Search Twitter bios and sort by followers, relevance and friend count. ” – Great for finding influencers.
  • TweetBeep: Twitter alert service similar to google alerts. Sends email alerts whenever certain keywords are tweets. Alerts are usually sent out hourly. ” – Great for “passive” listening.
  • Mentionmap:Mentionmap is a web app for exploring the Twitter users and hashtags that mention your account most. The great thing about Mentionmap is that it is interactive which allows you to be able to drill down within your network Great for “active” listening.
  • Twibes: Fantastic collection of twitter groups and twibes. Find people that share similar interests. ” – Great for seeding content.