The Climate Reality Project, the organization Al Gore founded, released its latest Internet activism tool: Reality Drop. The new site is a gamified experience that rewards users for “dropping” facts about climate change into different online forums and comment fields on hot articles.
You can participate in Reality Drop either by spreading climate facts from the site on your social networks or in hot online discussion boards. You’re also rewarded for sharing articles about climate change from all perspectives on Reality Drop. Stories about climate truths are displayed in green and stories spreading myths are displayed in red.
“Our site will be a place to stay current and find stories about good solutions that are happening in the world,” Maggie Fox, CEO of Climate Reality, says. “I think it will very quickly become a place that people come to learn.”
To create Reality Drop’s content, Climate Reality Project partnered with Skeptical Science, an organization of volunteer scientists who researched and responded to a list of common arguments against Climate Change. Fox says careful attention was given toward using simple, honest language and not using an attitude when crafting the rebuttals.
“It’s actually a lot of work for someone who’s new to the conversation about climate change to shut down denial, but also to serve as a resource,” Fox says. “Our ultimate goal is to get conversation open and flowing. We need to move the conversation forward and not waste time arguing over whether it’s happening or not.”
Why Am I Curious?
I think it is really interesting how the organization is using the power of gamification and social media to reach people who are passionate about the topic, arm them with information and also give them the tools and channels for them to spread these news and change tone and direction of conversations in a relatively scaleable manner.
What i find really interesting and valuable is the curation of content that features both sides of the debate. This really showcases the contrast between arguments and makes it easy for people to find the places where the conversations are taking place. While arming people with information is a strategy that many brands undertake, it is rather passive and this takes the next step and helps people who are passionate on the topic to be able to go on the offensive.