Visa + World Cup

As there are more and more mediums for brands to convey their message, brands have to balance between telling one story across those platforms and also catering to the different audiences per channel.

With the World Cup, VISA is a partner and looks like they are messaging their sponsorship of the World Cup through multiple venues, catering to demographics. For example, a site that feels younger allows you to take a photo of yourself and insert it into a GIF with some of the famous athlete. http://worldcup.visa.com/teletransporter/

There’s also video content from 32 different countries, showing a video clip from that country. http://worldcup.visa.com/. The videos from each country show a further and deeper way to personalize the content to different groups.

I’m curious because as digital avenues expands, I am interested to see how brands will become more sophisticated in telling a story across different platforms and cater to different audiences and groups, though the overall story /campaign/concert remains the same.

 

 

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Yup, Sex Still Sells

Describing this video for [client name redacted] would completely ruin the experience. Just take a look for yourself.

Why I’m Curious

This piece is dripping in millennial appeal. The sexy dancing of a Britney Spears video, the twist ending of an R.L. Stine book – it’s pure perfection for an audience that’s grown up with a sex and adrenaline-fueled taste for pop culture.

So here’s what we can learn: when trying to reposition anything for a younger audience, look to what they’re actually engaging with in mass. Pairing new school with old school can offer unexpected contrast that helps a communication to generate buzz.

Van Damme and Volvo Are Unimpressed with Ron Burgundy’s Dodge Ads

You might recognize Jean-Claude Van Damme, AKA “The Muscles from Brussels”, from such timeless cinema masterpieces as Timecop and Bloodsport. But this one-minute-twenty-second Volvo advert might just be his opus.

From digitaltrends.com:

The video opens with Van Damme settled carefully atop the side mirrors of two Volvo trucks as they glide gracefully backwards across a desert track. And as the voiceover rolls, the trucks slowly spread, pulling Mr. Van Damme into one of his iconic splits. The sun rises behind him and the music swells.

So what’s the point of this commercial, other than wowing us with Jean Claude Van Damme and Volvo’s cinematographer? 

Well, Volvo Trucks is actually advertising its new Dynamic Steering System. This hybrid hydraulic-electric power steering system provides additional steering force as well as ironing out the feel to reduce the number of corrections the driver needs to make. The idea is to reduce the workload of drivers and offer them more precise steering, both chronic problems for long haul truckers.

Clearly, this steering is working, even if the stunt drivers Volvo lined up are doing a bit more of the heavy lifting in this video.

Why Am I Curious?

Well, for starters, almost 9.4 million views views since Wednesday – that’s enough to get me curious. In addition, Van Damme and Volvo seemed like an unlikely coupling and I did not think it would work but if the initial reaction is any indication, people are loving it and more than once I have read comments along the lines of “if i were to drive a truck, i want that one.” 

TouchCast Aims To Reinvent Online Video With Interactive Apps

From PSFK:

TouchCast is an iPad app for video authoring and discovery and founders, Erik Schonfeld, Charley Miller and Edo Segal, have developed it with the purpose of “reinvent online video and rethink the web in a way that looks like TV but still feels like the web.”

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The founders hope to better integrate online video with the interactivity of the web. Schonfeld explains that video hasn’t been upgraded to its full working capacity. He explains,

The whole problem with video right now is it doesn’t really play nicely with the rest of the web.

Netflix, Hulu and all the online video sites are just different “channels” you can watch videos on but online videos still remain sort of clunky and unresponsive. The team at TouchCast hopes to correct this problem by making video more interactive.

The app they offer is a powerful video creation tool that doesn’t require all the work that video editing normally does (in fact, the current app doesn’t allow you to do any real post-production work at all — you just shoot and share), but can enrich the experience with what the company calls vApps. These allows you to integrate photos from Facebook, Twitter, Flickr and Google maps into your video. In this manner, your video interacts with the rest of the web and doesn’t remain as a stationary block on the web.

Why Am I Curious?

We have seen example of interactive video before but this brings a new dimension to storytelling on the web and  enriches it more texture  – no doubt there can be interesting applications particularly for educators and trainers. In addition, while there seem to be some proponents of the idea with the claim that it is hard to absorb this many pieces of information at once, this is undoubtedly the way of the future and it is the only next generations will know how to function.

Get Your Sports Highlights on Twitter

This week Twitter and ESPN announced an expansion of their existing partnership that will see ESPN video-highlights posted to Twitter. This marks a significant milestone in Twitter’s relationship with traditional media outlets, and paves the way for similar types of partnerships (e.g. between cable providers and Twitter, between other cable networks and Twitter, etc.) to be forged.

From the WSJ:

The closer ties spotlight the symbiotic business needs of Twitter and the television industry. For the TV networks, Twitter tie-ins provide new ways to make money beyond 30-second TV commercials likely to be skipped or ignored. Entertainment executives talk about “engagement”—buzz and social-media comments around a show—nearly as often as they mention traditional TV ratings…[On the other hand] Twitter wants to ensure it is making money from all the posts about TV broadcasts, and from the ways TV networks use Twitter to promote their shows.

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Why I’m Curious?:

This partnership, and any simliar partnerships that are in the offing, represent a boon for online video advertising – Depending on how the media is purchased, it also represents an opportunity to connect with highly targeted (and highly engaged) audiences. For this particular partnership, any brand with sports-related sponsorships stands to benefit.

Dove’s Real Beauty Sketches…with a Manly Twist

By now we’ve all watched the Dove Real Beauty Sketches video, and seen it shared on Facebook and Twitter all week. I’m not disputing the powerful message Dove is sharing, but a comedy group in California, New Feelings Time, created a parody that turned the table – men are describing themselves followed by women describing the men. And it’s hilarious.

From Creativity,

When women are tested on their self-image using a forensic artist working for Dove, the result is a moving video. When men are — as in this spoof by New Feelings Time, a Californian sketch group — it’s a lot funnier.

Why I’m Curious

Obviously the video is entertaining, but the real reason I’m curious goes beyond the giggles. The Dove Real Beauty sketches went (dare I saw it) viral fairly quickly, already racking up 7.5 million views in 4 days, and a parody quickly followed.

I think this could be a new way of measuring success, not just views and impressions, but how fast can someone else recycle your idea for their benefit, whether it’s another brand or a not. After all, imitation is the sincerest form of flattery.

Barneys Takes A Walk On The Wild-Side

Animation, designer duds and the power of instant purchasing come together in Barneys’ latest endeavor—a shoppable spring film called Wild Things.

Barneys Wild Things

From Style.com:

Created by filmmaker and photographer Barnaby Roper under the direction of Barneys creative director Dennis Freedman, the film stars Kinga Rajzak and follows her through a black-and-white cartoon land while she wears looks by Isabel Marant, Acne, Carven, Rag & Bone, and beyond. Viewers can point, click, and buy as they watch the short, thanks to Liveclicker technology.

Why I’m Curious: 

The new video, besides being classic, quirky Barneys, puts a twist on the standard shopping experience by curating collections so users can easily click, shop and share without having to navigate through the site.  In addition to the main videos, mini-videos, designer interviews and other content will be part of the mix.  The only downside – the shoppable capability is only available on Barneys.com, where the video is shown, so it does have limitations.

Barneys is a great example of a traditional retailer who has made digital a core initiative and isn’t afraid to test and learn.  After redesigning their site in 2012, they moved their iconic Warehouse online permanently, have been promoting The Window, an editorial site with a heavy e-commerce tie-in and launched Twitter/Instagram scavenger hunt in partnership with Disney during the 2012 holiday season.

What other brands are doing a good job of integrating their business model with entertaining and engaging content in the digital space? Who is truly embracing the idea of test & learn to  discover the best ways to engage their audience?

Movie Trailer Made of GIFs

Even though Vine had a successful launch (even resulting in a short film made out of Vine videos, the GIF continues to grow in popularity, and has recently been used to create a promo for the new movie Stoker.

From PSFK,

Fox Searchlight set up the microsite ‘Letters To India‘ where visitors can check out exclusive shots and animations from the movie.

Each GIF can be shared on Facebook, Twitter, and Tumblr, and the site has been updated each week with a new exclusive animation. As these GIFs proved popular, the studio decided to use them to craft a TV spot to celebrate the release of the film on March 1st.

Why I’m Curious

While it’s a cool idea to begin with, I think the real success is how the TV spot came to be. Not only did Fox Searchlight tease animations of the movie over a period of time to gain momentum and satisfy returning visitors, but sharing each GIF on Facebook, Twitter and Tumblr results in that much more engagement and awareness. I doubt it would have been made into a TV spot if it lived on a microsite alone. I would assume the virality was a result of the social tie-in.

Although we might not be able to replicate something quite like this for our clients, I think it’s important to remember the importance of social sharing, and how that can impact the success of campaigns.

STADIUM APP LETS FANS ORDER FOOD AND GET ON-COURT CLOSE UPS

There’s nothing like the atmosphere at a live sporting event. The crowds, the players being within shouting distance, and the nachos are truly an ‘experience.’ (Making nachos at home doesn’t even come close).

Earlier this week, the home of the Brooklyn Nets released the Barclays Center app in an attempt to merge the best of the stadium experience with the technological benefits of watching the game from home.

Barclays-Center-App-Options

The Barclays Center app, which is iOS and Android compatible, is a new event app that allows spectators to interact with live in-game footage and other arena features. The app, which connects through the arena’s public Wi-Fi and is powered by Cisco’s StadiumVision Mobile technology, provides fans the ability to access live, in-game video, the official television feed, a 30-second rewind feature for replays, and up to four different cameras – mixing TV angles and GoPros mounted around the arena.

Incredibly, the app also lets users order food from their seat, send messages for display on the scoreboard, check-in, and interact with other users. The StadiumVision Mobile technology provides a nearly seamless stream of action to your phone at only a two second delay. It does this by using a ‘multicast’ connection, which keeps the stream from being overloaded and slowing down by splitting the feed and then delivering it individual to each fan. This is great if you want to watch a replay, and is certainly no worse than if you were listening to the broadcast on a handheld radio – as some fans still do.

Now, even if you are waiting in line for beer, food, to use the restroom, or are otherwise distracted, fans can get a front-row view of the action. For fans in the nosebleeds, they can get a little taste of what the high-rollers experience in the floor seats. And for fans that enjoy stats, replays, and different camera angles, they can enjoy the best of both worlds right from their hard, plastic stadium seating.

Why I’m Curious: This type of experience could go well beyond the basketball stadium – concerts, plays, baseball games, etc., and I think it’s a great opportunity for brands to get got involved in enhancing that “in the moment” experience.

 

Source: http://www.psfk.com/2013/02/barclays-center-stadium-app.html

Binge viewing: With ‘House Of Cards,’ Netflix’s Moment Of Truth Arrives Tonight

Netflix has been quite vocal in regards to becoming a legitimate outlet for original television programming that is intended to compete primarily with the kind of shows found on pay-cable services like HBO and Showtime. The service’s trump card, however, may be the way it steers clear of the standard “weekly installment” model currently used by all television networks. The service previously tried its hand with the original series Lilyhammer, starring Steve Van Zandt (The Sopranos), which appeared on the service earlier this year almost as a test to see how subscribers would respond to an entire season being made available for viewing at their leisure.

The model poses an interesting question: with every episode available at the same time, what will this do to the normal build-up and anticipation in regards to a series’ premiere and finale?

Lear more here and here.

Why I am curious

While there is undoubtedly some excitement related to the cast and creators of the series, the real buzz regarding House of Cards is the untraditional manner in which it will be presented to viewers. Not only will the series not air on any television network – cable or otherwise – but all 13 episodes will be made available to Netflix subscribers on February 1, 2013. Netflix’s encouragement of binge viewing could turn a show like House of Cards (which Netflix is reportedly spending $100 million to license over two seasons), into one weekend (or sick day) of viewing–a virtual flash in the pan for Netflix’s voracious subscribers.  If House of Cards proves successful, it may herald a new model for the way we view our television series.

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Justin Bieber Orchestrates Alleged Explicit Photo Leak by Blogger to Hype New Video

From Mashable:

The story first started on Thursday when Twitter user @gexwy came forward with never-before-seen video clips of the pop star, following reports that Bieber’s laptop and camera were missing. The incident then grabbed even wider spread attention when the singer confronted the thief on Twitter, who said they would release a controversial video on Friday at noon.

“No matter what you have and what you post tomorrow i know my fans wont leave me. screw it. #toostrong,” Bieber tweeted.

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The singer then tweeted articles that referenced the situation. And tweets from Nicki Minaj also pointed to a noon announcement of something big.

Sure enough, @gexwy tweeted the video for “Beauty and the Beat” right on time, and fans realized Bieber had been in on it the entire time.

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Why I’m Curious:

While teasing the new song/video out in social media makes sense, Justin’s approach would be extremely difficult for a brand to execute. Many fans felt duped when they realized the stunt was all a marketing ploy (which many bloggers had speculated). However there does not seem to be a significant amount of backlash, mainly because in the end Bieber did deliver an awesome new video to his online audience in social first. I think when pulling something like this off it’s important to have a payoff even more exciting or valuable than the perceived reward. Meaning, if you’re going to dupe your fans and hype up something big, you better deliver something even bigger at the time of the reveal.

Diesel Uses Animated GIFs for its Latest Campaign

From PSFK:

Diesel’s latest ad campaign might make you do a double take. At first glance, the ads look like traditional, static outdoor ads, but take a second look, and you’ll notice the ads are actually subtly moving.

Shot by famous fashion photographer Steven Meisel, ‘Screen Tests‘ for Diesel’s Autumn/Winter 2012 campaign is an extenuation of the brand’s theme of ‘portraits for successful living.’ The ads feature young, contemporary models interacting in playful settings, and just as the campaign name suggests. As the ads start to move, viewers are able to engage with the models, to feel as if they are actually present watching the fashion shoot, rather than merely looking at a still ad.

The photographs have been turned into cinemagraphs—unlike their jumpy cousin the animated GIF, the movement in the photograph is more refined and subtle, confined to one distinct area. In one shot, a model exuberantly kicks her feet back and forth, while her face is fixed in the same defiant expression. In another, a model smirks as she captures a Polaroid of her still companion. You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mic back and forth.

With the use of cinemagraphs, Diesel is taking advantage of a relatively new photography technique; in early 2011, Kevin Burg and Jamie Beck were the first photographers to coin and use the ‘cinemagraph’ technique. Diesel’s cinemagraphs will be used throughout stores and on digital billboards this fall.

Why Am I Curious?

I am curious because this is a technique I have never seen before and despite the movement being a subtle one, I cannot help but feel like the model in the image is directly engaging with the audience and commands attention. I am also excited to see that technology is seeping into other formats of advertising – even stills or prints – and that this is giving brands new and exciting opportunities to stand out. I wonder what new ad formats these type of collaborations will lead to in the near future.

What’s Happening in Your City? This is Now Will Tell You.

A new photo feed, This is Now, uses Instagram geo-location tags to tell visual stories of city life at anygiven moment.

From Mashable,

When you want to know what your friends are doing, there’s a good chance you’ll check their Instagram shots. Now, if you want to know what your city is up to, you can turn to This Is Now, a new Instagram photo-feed, which filters content by city.

This is Now is currently available in five cities – San Paulo, New York, London, Sydney and Tokyo.

Not surprisingly, London has been filled with shots of the Olympics, while New York has been snapping shots of morning rituals and commutes.

Why I’m Curious

People visit social networks to find out information from people they know personally, or celebrities and influencers they know of. However, rarely does someone proactively look at photos and tweets of someone they have never even heard of.

I think it’s an innovative way to step back and see how many people are using Instagram to document their lives, as well as what’s trending in various cities around the world in a visual way.

If You Want to Go Viral, Then Be Viral

We’ve all heard it – there’s no guarantee that a video you make with the intent of going viral will actually be viral. But this week, there were a few viral winners. And it could be due to the fact that they do a good job of imitating or incorporating the key ingredients of true viral video.

ASPCA: Hovercat

Everyone knows that cats are viral gold. Dub step is also pretty hot right now. Which is probably what propelled the Hovercat video to over 500,000 views on YouTube in just a few days. (more at FastCompany)

Coca-Cola: Security Camera

Is it real security camera footage? Not real? Does it really matter? Coke Latin America’s latest video stitches “little acts of love, kindness, silliness and happiness” together with Supertramp’s “Give A Little Bit” playing, and it’s got more than 1,646,000 views in 3 days. (more at Creativity)

cdza: NYC Phoneharmonic

cdza is a collective of NYC musicians with a unique blend of marketing skills, humor, and musical talent that releases a new YouTube video every week. Their key to success? Making important Web topics like cellphones, Kanye & Jay-Z, and Mark Zuckerberg into short online musicals. AT&T has already tapped their viral prowess for a Facebook video that garnered more than 2 million “likes.” (more at Fast Company).

Why I’m Curious

There you have it, key ingredients for going viral: cats, dub step or sappy music, ‘found’ footage, and of course, humor. These videos also have the right look: they’re not scripted, overproduced, and there’s no celebrities in sight. But it seems a cat gives you a little more leeway (with the nicer production and sort-of celebrity). There’s also minimal branding – ASPCA, Coke, and cdza all wait until the very end of the video to plug the message in, and the videos are compelling enough that you’ll want to watch to see it.

Sure, there are different strategies and goals for different kinds of content, but if it seems if you’re aiming to benefit from the power of passability, then making like the native content on YouTube is important.

Added Value: Why Financial Services Should Be on Pinterest

-Ethan

Ok, so there aren’t any financial services leveraging the US’s third most popular social site yet. But they should be.

Corporate Insights, a financial consulting firm, offered the following reasons why financial service firms should starting pinning (from ReadWriteWeb)

  1. Retirement: Interactive, image-centric retirement marketing campaigns could transition nicely onto Pinterest. Prudential’s Day One Stories microsite is a great example of this.
  2. Savings and investment goals: Posting photos of savings and investment goals is an easy way to engage your audience on Pinterest.
  3. Credit card rewards: Pinboards can be used to showcase credit card reward options, from merchandise to travel, and firms can encourage members to post photos of different items and experiences they’ve redeemed with their points.
  4. Lifestyle: Credit card firms can post photos from sponsored events such as concerts, sports games, and other partner venues. American Express currently does this on other social media platforms and these campaigns can easily be converted to Pinterest.
  5. Corporate Mascots: Corporate mascots are a significant part of some financial services firms’ identities. Dedicated corporate mascot pinboards are a great way to feature proprietary imagery detailing the mascot’s activities.
  6. Contests: Holding contests or sweepstakes via Pinterest is an effective way to gauge public sentiment. For example, followers may vote on preferred reward items by “liking” or “repinning” an image.
  7. Charitable Giving: Philanthropy is a staple at financial institutions and pinboards can be used to highlight firms’ various charitable initiatives. This could include images of the charitable organizations or action shots of employees volunteering. As a way to engage with followers, firms could encourage them to post pictures of charities that they support.

Why I’m Curious

Pinterest makes most people think of fashion, wedding, food and lots of of female users (60% of visitors are women). But that’s not all the growing social network is limited to, and new pages (the NBA recently launched their own page) are breaking the Pinterest mold. When comes down to it, Pinterest’s popularity is fueled by the Internet’s love for images and video (also seen on Tumblr, Instagram, the new Facebook timeline). And within that context, any brand or company (with the right curation) can make Pinterest work.

Kauko: The Internet-Controlled Cafe

In Finland, a design studio decided to build Kauko, a cafe filled with horrible design and an additional twist – elements of the cafe would be controlled remotely by people on their phones and computers.  Lights, chairs, tables could all be altered by users watching from elsewhere. The purpose of the experiment? To demonstrate the importance of good design, or how a table at the right height is much better than one that goes between the two people sitting at it. (more at PSFK)

Why I’m Curious

The Internet has turned us all into voyeurs in a sense – we ‘stalk’ people on Facebook (in fact, this study says Facebook makes your brain think stalking is important), we watch live events and feeds, and more. This experiment puts an interesting twist on the relationship between the screen viewers and what they’re watching – by providing the opportunity to be involved in a new way. Sure, this type of cafe isn’t going to global chain anytime soon, but connecting the online and real world provides an opportunity for a new type of engagement, that’s pretty entertaining.

Listen to Granny, Put on a Sweater

February 9th is National Sweater Day in Canada. To take action against climate change, WWF wants Canadians to turn down their heat and wear a sweater, and they’ve created a Granny Call Center to remind you. Pledge your support (or remind someone else) and pick a Granny from their wide selection, and she’ll remind you with a phone call on February 9th to wear your sweater.

Why I’m Curious

Talking about things like climate change can get serious really fast. But the Granny Call Center does a nice job of tackling the problem with humor, while connecting wearing a sweater/turning down the heat to the bigger problem of climate control, plus all the Grannies gave really excellent performances. The site is also easy to navigate, and everything (including info to share as schools etc) is available on the landing page – so chances are people won’t get lost in the process. Overall, using the call is a smart way to send the reminder, but it would have been nice to see this campaign interact a little more with social media – perhaps putting the videos to share on the microsite (they are on YouTube, but it’s not linked).

YouTube’s 10 Most-Viewed Ads of 2011

2011’s top-viewed ads had more of a web presence on YouTube than on TV.

Click to watch.

Why I’m Curious

We can identify some trends behind these success stories. These trends alone are not enough to guarantee a hit on YouTube. However, these examples wouldn’t have had the opportunity to rank so high in the ranking without these elements:

  1. They ran during a big media event (e.g. Super Bowl, Royal Wedding) — suggesting also a big media push, and cross-media searches (lesson learned: tags matter!).
  2. They leveraged powerful/trending memes:
    1. They featured celebrities (e.g. Jennifer Aniston, D. Rose from the Chicago Bulls, the British Royal Family).
    2. They tapped into passion points outside of the brand/category (e.g. Star Wars, American Football)
  3. They were aesthetically beautiful, and well produced.

Click here to watch themost shared ads in 2011. (Source: Mashable)

What Does 2012 Hold for Social Media?

The Social Media Examiner released it’s 30 predictions for social media in 2012. They were submitted by some of the top social media pros and cover everything from how businesses will use social media to what kinds of mobile apps will be most popular. -Tulani

The list covers some great points of view on the future of social media. Two of the predictions that I found most interesting were:

“#1: Businesses consolidate social media activities (via Michael Stelzner, founder and CEO of Social Media Examiner)

As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.

The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.”

The major four players have all gone through massive changes in preparation for the battle for users. But don’t let a shiny new wrapping be the motivation to focus on social network A or B. Instead, it will be essential to focus where you’ll see results. And that may not necessarily be Facebook or Twitter for your business.”

“#3: Brands embrace real time (via Ekaterina Walter, social media strategist at Intel)

Brands should move to agile marketing and real-time thinking. Gone are the days when it took 6 months to develop and launch a campaign or 5 days to answer a disgruntled customer.

Brands need to master the art of opportunistic marketing and the art of real-time response. To break through the online noise, they need to stand out with their creative thinking around capitalizing on current buzz and trends.

For that, brands need the right infrastructure and agile processes that will allow them to intuitively and immediately pick up on the marketing opportunities. They need agencies that can adapt, react and support them in real time as well.”

Other interesting predictions:

#6: Businesses outsource content creation

#8: Regularly creating unique content becomes essential

#30: Rise of the media specialist

The full article can be found here.

Why I’m Curious:

Very simply put, i’m interested to see if these predictions will actually come true. A number of them we have already seen happening, such as more video and photo social meda sites and brands creating better pages on Facebook with the new Timeline feature. Most of the predictions are based around things that must happen to make a brand or company competitive in the ever growing social media space. Having unique and interesting content and making their social media strategy stand out is essential to brands staying top of mind in the social media space.

A number of predictions also addressed the increased use of Youtube for brands. With the new analytics and the layout of Youtube pages changing, it is becoming a better spot for companies to advertise and more a social networking hub. With the increase of video content, Youtube is likely to continue to grow and evolve as an effective medium for brands.

Google Launches YouTube Analytics

This week Google launched an analytics tool for YouTube. -Tulani

From WIRED:

Google on Wednesday launched an analytics tool for YouTube, the better to convince “premium” content creators to host their material on the massively popular online streaming video site still somewhat dogged by a reputation of being primarily a source for clips of piano-playing cats and surfboard-riding squirrels.

It’s a bump up from Google’s previous YouTube analytics tool — dubbed “Insight” — offering users more granular information about viewers’ watching habits. That includes everything from finding out how much of your video users are watching to which users are commenting the most, as well as more general data like the demographics of your viewing audience.

Read the full article here.

Why I’m Curious:

Social media analytics are constantly evolving. Do you look at clicks, engagement, re-tweets, shares, views? The list could go on and the answer is constantly changing. Though some would rather focus on engagement, most businesses have always and will always rely on concrete numbers. They want to know what their ROI is and how these social media platforms are really helping their company or impacting involvement in with their brand. There are dozens of programs and sites that can help you see what kind of engagement a brand has, but the accuracy is sometimes questionable and it’s often difficult to determine which numbers are most important.

It will be interesting to see what kind of success and feedback YouTube analytics get and if this will increase the use of company/branded YouTube accounts in social media strategies.