Alzheimer’s Disease International launched a campaign asking people to donate their Facebook Timeline in support of World Alzheimer’s Day. The app will help users understand what it feels like to lose their memories.
The app will lie dormant until it activates on Friday, wiping users’ memories from their timelines, including pictures, status, videos, friends, etc. These will be replaced with a message that reads: “Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.”
Why I’m Curious
Since Facebok Timeline launched, it’s interesting to see how companies utilize Timeline for campaigns. From discovering posts in the “past” to building a brands history, there’s a lot that can be done beyond the usual status updates.
Removing one’s Facebook Timeline is not only a unique way to visualize Alzheimer’s to consumers but also more impactful than the usual shared photo or video that surround cause-related campaigns.