Jack in the Box Tries to Get Fans to ‘Go Big’ on Vine

Jack in the Box is the latest brand to utilize Vine’s creative capabilities. In an effort to introduce their new promotional campaign, they created 101 Vine videos showing customers how they can ‘Go Big’ with the brand’s new menu items. They also encourage fans to create their own six-second video showing how they would Go Big and tweet it at #GoBigJack. The videos are being promoted on Twitter, Facebook and a site dedicated to GoBig.

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Why I’m Curious

As Vine continues to have a presence on social, brands are trying to find creative ways to insert themselves into the conversation.

The level of effort, creativity, and motivation required to create a video for Jack in the Box, paired with the fact that there is no reward or mention of Jack in the Box using the customer submitted videos afterwords, makes me wonder what level of engagement they will receive. However, the majority of Vine videos I’ve seen have been from a younger demographic who love to create offbeat videos similar to the ones featured on the ‘Go Big’ site.

In NYC: Even The Homeless Are Getting Fit

By now you’ve probably heard of the fitness craze ‘SoulCycle’ and it’s exclusive (due to expensive) classes. In an effort to break that barrier and make getting in shape accessible to everyone, even the homeless, one New Yorker, known as ‘Fat Jew’, is making sure that lack of funds or accessibility aren’t the factors preventing them.

Utilizing Citibikes, a bike sharing program that recently invaded New York City, Fabrizio Goldstein (his real name) had the homeless gather and sit on docked rental bikes as he taught them how to do an effective workout in his mock ‘SoulCycle’ class.

He shouted out words of encouragement like “Work it, you deserve it.” And in the end, he said he was just one new yorker helping out another.

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Why I’m Curious:

It’s a great representation of city pride and wanting to make the city better as a whole and not just for themselves. It was also unexpected positive reinforcement for the Citi brand. It shows how their service is going beyond it’s original purpose and helping people in multiple ways.

 

You Just Got “Punked” by LG, Again

LG is up to it’s crazy antics again. Last year, the electronics company installed a grid of its new IPS monitors in the floor of an elevator that created an optical illusion that made it appear riders were about to plummet to the ground.

Their “So Real, It’s Scary” campaign has taken a different twist for the sequel by showing models on the monitors eyeing unsuspecting men as they try to pee. Their new saying is “So Real, You’ll Get Stage Fright.”

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Why I’m Curious:

I’m curious because it makes me think about new products in a guerilla marketing approach, a PR-able moment, humorous tone and how it can apply to social. Perhaps, the reactions are shared through Facebook or Twitter and the data collected on how long your “business” was delayed or if you were unable to “finish your business” at all provides you with the results to share with friends. Similar to reactionary tests. Also, does this type of advertising create a viral video that translates into brand awareness and sales?

Twitter Launches Music App

Photo filters? We got that. Vine videos? We got that, too. Engaged conversations? We do it in 140 characters. Music? Get ready to rock!
Twitter is expected to launch its standalone music app today. We Are Hunted, a social music start-up site, confirmed the rumors and told its fans that they have been acquired by Twitter. The music app will suggest tracks based on data collected from the users’ accounts, including accounts they follow. The app allows users to listen to music using third-party services like iTunes and soundcloud, along with videos provided by Vevo.twitter-itunes

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Why I’m Curious:

I’m curious for two reasons: As Twitter becomes an full-media platform, will clients start to understand its potential and reach? Also, will this music app drive more sales for the music industry, since people can view what their friends like, listen to a clip, and buy it? It works for Spotify and Facebook.

Shazam Can Now Identify Clothing

Shazam, an app designed to identify songs by listening to them, will now be able to ID clothing seen on television. It would capture the outfit on the screen and direct the user to a site for purchase.

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Why I’m Curious: I am a big Shazam user. Blame it on my hometown radio DJ for not doing a good job of identifying songs while I recorded them to my mixtape or the age I grew up in when the car dashboard didn’t display the artist and song title. I blame these reasons for why I have no mental database of song titles and artists, which is why Shazam is my best friend. Now pair my need to identify music with my love of all things fashion and you have revolutionized my world, yet again. I’m curious to see if this would help boost retail sales by providing this knowledge, like it does with music purchases. I think every girl has been waiting for an app that is able to identify clothing on the streets, but TV is a great place to start. Celebrity style is becoming more accessible and affordable so it makes sense that there would be a large audience interested. It would also save time trying to search for a similar item online. If they ever come up with an app that identifies “street style” and saves you that awkward moment of having to stop them and ask where they got it, you will have made many wishes come true. However, doesn’t everyone secretly love the positive recognition of their personal style? (They do.)

Pinterest to Dashboard–Buick Designs Car Based On Pinterest Board

In an effort to show Buick’s more playful side and reach a younger audience, the car company contacted a handful of influential design, fashion and food bloggers to create a Pinterest board based on their personal style and inspirations. Buick then designed the 2013 Encore luxury car based on the winning pinner’s board and unveiled it at the New York Auto Show. As a result, the brand has received a high volume of positive input from the Pinterest community.

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Why I’m Curious

Since Pinterest is a top platform and leads to more sales than Facebook, every brand is trying to figure out how to tap into that community and their pockets. I’m always intrigued by Pinterest campaigns that go beyond “Pin it to Win it.” I think that Buick was bold taking someone’s designs and creating the actual car. Granted it was more inspired based on the board, but they are the experts. The car won’t be available to the market, but said they would be open to rolling it out in the future. I’m curious if that statement comes true and if people will start to not only demand more input but expect it. What if one day our cars could be customized as easily as our Nike sneakers.

Klout for Business Aims to Help Brands Reach Influencers

Klout for Business will now do the time-consuming research of finding your brand’s influencers for you. Large-scale brands will be able to use the tools provided by Klout to choose the targeted influencers to amplify their message about products or services.

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Why I’m Curious

In our industry, time is everything. We can’t spend hours trolling for brand advocates across multiple platforms. If this tool can reduce that obstacle by providing us a targeted group of influencers for our clients then we can ensure we’re reaching the right people at a faster pace.

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“Quantified Self” Emerges As Major Theme at SXSW

Last year, Nike unleashed their NikeFuel band–a metric for tracking physical activity–at a music hackathon at South by Southwest. This year the ability to track health measurements in real-time emerged as major theme across the event. There were more body-tracking metrics that could provide users with everything from blood pressure to perspiration rates, and provided more ways to collect and share their data.

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Why I’m Curious:

These devices help the “out of sight, out of mind” issue, and it brings personal health accessibility right to the users hand. Being able to stay informed about personal health without having to go to the doctor’s office is not only convenient, but gives people the power to take control of their health on their terms and in a non-threatening environment. I think there is potential to add more measurements and combine it with the user’s health records that would live on a website for easy accessibility.