Blinkbox Promotes Game of Thrones with Dragon Stunt

British movie and streaming service, Blinkbox, created a wonderful stunt to promote season three of Game of Thrones.  A team of three sculptors worked for over two months to create a bus-sized dragon skull that they places on Charmouth beach on Dorset’s “Jurassic Coast”.

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The Coast has yielded a range of spectacular fossils spanning Triassic, Jurassic and Cretaceous periods (including giant marine reptiles, intricate crinoids and ammonites) and is therefore a popular tourist and hobbyist attraction.

“The stunt was inspired by a scene which saw Arya Stark discovering a dragon skull in the dungeons of King’s Landing” – AdAge.

Why I’m Curious

Dragons are some of the most enchanting characters in Game of Thrones and are often used to reference / promote the show.  Creating a ‘washed up’ dragon skull in a popular fossil destination is a brilliant execution and sure to create a lot of buzz around season three.  I’m curious whether the agency found any correlation between Charmouth beach visitors and Game of Thrones fans, since it’s known to be a ‘good family beach’ and not necessarily within the GOT target. In any case, word of mouth and press are sure to make this a success.

Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown

 Here’s an airport stunt from Heineken that truly embodies the brand’s adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK’s Terminal 8 and dared travelers to play “Departure Roulette”—changing their destination to a more exotic location with the press of a button. They had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place.

On Tuesday, a man played the game and ended up going to Cyprus instead of Vienna. (He had been planning a six-week visit with his grandparents, but soon learned he would be headed to Cyprus on a 9:55 p.m. flight. Heineken gave him $2,000 to cover expenses and booked him into a hotel for two nights.) W+K set up the board again on Thursday, and brought cameras along to document the gameplay. The game is inspired by “Dropped,” the new Heineken campaign that launched a month ago from W+K Amsterdam in which four men are sent to remote destinations and film their adventures. We should have footage from Thursday’s event next week. For now, Heineken should set this up in the Moscow airport. There’s a guy there who would welcome any chance to fly to oblivion.

(Via AdWeek)

Why I’m Curious

It’s an interesting idea that you’d fly somewhere else, on the fly. It’s also interesting to think about how this was executed and knowing the challenges of airlines to do stunts and do them successfully, this seems so spontaneous to consumers, but we know these campaigns take a long time to build so I’m curious to know more about the backend of getting the client to say “yes” to this idea.

Seat Surprise Taxi Fare

Seat’s “Brake Energy Recovery System” collects energy usually lost when a car brakes and uses this energy when it accelerates again (creating significant fuel savings for owners). To illustrate this product benefit, Grey showed the cost impact via cabs/cab fare to unsuspecting passengers.

Why I’m Curious: When in doubt, show don’t tell. This is a very tangible way of illustrating a product benefit and if there was a way to socially share this experience, it would be an even stronger idea.

Alongside – An App to Colorfully Visualize Your Foursquare Relationships

Alongside

– Jordan

Alongside is a cool way to see a timeline of friends that you have checked-in with over the past.

From LaughingSquid:

The app allows you to view every time that you and your friends have “intersected” over time. It is a beautifully interactive design that provides your Foursquare data in a whole new way.

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Why I’m curious:

I think that there is always the question of how we can utilize all the data that we have at hand. To make it something truly interesting we must find a unique way to provide information but also just as importantly make that intuitive and beautiful for the user.

Fool me once, shame on you. Fool me twice?

TNT Added more drama to a busy street in Belgium, but can they repeat the runaway viral success of that campaign?  You be the judge:

Why I’m Curious

We’re constantly working hard to come up with new ways to do things, when sometimes simply adding a new twist, or taking something to the next level can be just as good, or better.  In this case, even without the element of surprise the last ad had, people still gave it a chance.

The movies are REAL

To promote Life of Pi in Paris, select viewers got more than just popcorn and a show… they were treated to a special experience (if you consider sitting in a swimming pool full of strangers for two hours a special experience).

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Screen Shot 2013-01-18 at 3.12.06 PMvia @Adverblog

On a similar note, the Truman Brewery on London’s Brick Lane was given the 8-bit treatment to promote Wreck-It Ralph.  The Aden Hynes installation turned water pipes, birds, cars and more into 8-bit, pixelated pieces, literally bringing passer-bys into the world of the film.

via @Creativity-Online

 

Why I’m Curious

The film industry is getting more and more creative in creating real-world-driven buzz for their productions. Many brands curate experiences via their retail outlets but there are few and far between that truly represent the essence of the brand. I’m curious to see if more  brands will start to mimic the film industry and create experiences that move beyond stunts and retail into the truly immersive.

 

British Airways: You Sure Look Familiar

British Airways recently began a new database program called “Know Me,” which utilizes the power of modern technology to provide customers with a tailored flight experience. Flying entails a wealth of customer data: from food preferences to delays experienced to the number of times flying the airline, each customer has its own set of particulars. BA aims to transfer this data into personalizing the flight experience for customers by providing flight attendants access to a database on iPads.

From ETN: “The program is able to send messages with information about specific customers to the iPads of customer service agents and senior cabin crew, or update check-in staff via the airline’s computer system. For example, they may be informed that a Silver Executive Club member is flying in business class for the first time thereby enabling the crew member to welcome that customer and explain the benefits of the cabin. Equally, if a regular traveler has experienced any issues on previous flights, such as a delay due to weather, the crew will be informed of that and will be able to go the extra mile, recognize the previous issue and thank the customer for their continued patronage.”

A controversial part of the program also enables BA service attendants to attempt to identify passengers via Google Image search, based on the notion that physically recognizing passengers strengthens the connection between the airline and passenger.

Why I’m Curious

Oh, the power of human recognition. Your coffee shop has your order ready just as you walk through the door, and associates at your favorite store put new products on the side so you can get them before anyone else. It’s an empowering feeling. Now keep this feeling in mind when you consider the anonymity of modern-day flight travel. Lines everywhere, just another faceless passenger on a plane, navigating the wonders of the TSA.

BA’s “Know Me” program is the perfect solution to this issue, providing customers with a travel experience tailored to their needs. A long-haul flight on British Airways is a bit of a modern luxury, and in a market driven mostly by price, a program like this can help justify the extra money spent on a BA flight. As for the Google Images piece, I’d recommend BA ask passengers to submit a photo during the purchase process, which should eliminate the weirdness.

All Hail the Mighty Chip

How far would you go for a bag of chips? A snack brand called Fantastic Delites tested consumers in Australia by creating a vending machine called the Delite-o-matic. The vending machine asked people to do very absurd, time consuming and embarrassing tasks for a free bag of chips. As it turns out, people are willing to look like fools for some Fantastic Delites.

Why I’m Curious

There is no better way to promote advocacy than showing how much consumers love a brand. By testing consumers’ “brand love” in fun and innovative ways, brands can build positive sentiment in the social space and make skeptics try the product or service.

Sephora’s Sensorium, A Pop-Up Museum for your senses

Sephora just launched an experiential pop-up museum, the Sensorium, in the Meat Packing district.

As noted in Cool Hunting‘s write up:

Starting with the history and science of perfume—dating as far back as 2000 BC—the multimedia pop-up goes on to present fragrance as a composition of emotional alchemy: the complex interaction of impressions conveyed by various ingredients and how they blend together.

It is an ingenious and thrilling experience that heightens one’s perception of scent by its interaction with sight, sound, as well as an individual’s memories and emotions. In addition to a momentary stop in a scent-deprivation chamber and a fragrance “flight bar,” visitors also pass through “First Scent,” an audio-visual set-up that coordinates with custom fragrances redolent of early-morning breakfasts, salty beach air and freshly-cut blades of grass—scents that are distinct and recognizable on their own, but often fraught with one’s associations to specific moments and memories.

Why I’m Curious:

I think this is a creative way for Sephora to demonstrate the power of fragrance by tapping into a person’s five senses in ways they may not be used to.