A new research study from TVGuide.com ranks the most social TV shows from the 2010-2011 television season. The rankings, which are based on TVGuide.com episode checkins, Facebook Likes and site comments, offer an interesting look at not only what shows are most social, but also how viewers really use social media to interact and engage with their favorite shows.
Top 10 Most Social Shows of the 2010-2011 TV Season
2. American Idol
3. Criminal Minds
10. Law & Order: Special Victims Unit
In addition, the user survey showed the following:
-Users said they are more likely to talk about their favorite shows on Twitter and Facebook before and after the show airs rather than during the show. Of users who talk on Twitter, 62 percent said they engage before the show airs, 69 percent after, and 47 percent during. Of users who talk on Facebook, 47 percent engage before the show airs, 68 percent after and 24 percent during.
-Of those who browse social networks while watching TV, 35 percent of Facebook users said they talk about the show they are watching, while 65 percent said they do something else. Among Twitter users who browse while watching TV, 50 percent said they talk about the show they are watching, while 50 percent said they do something else.
-Asked why they share what shows they are watching via social networks, users said the top three reasons are: 1) to tell friends what shows they like to watch (77 percent); 2) to help keep their shows on the air (66 percent); and 3) to telling their friends about new shows (57 percent).
Why I’m curious:
TV watching — essentially a solitary activity with just you and the TV interfacing — has somehow become a social medium. People aren’t just watching — they’re watching AND tweeting, Facebooking, and Tumbling.
Although some of these shows, like NCIS and American Idol, are also extremely popular in the Nielsen ratings, that isn’t the overall rule. Programs like Glee, which have huge social media followings and a great web presence, barely rank in Nielsen’s Top 40.
Smallville, a program that is wrapping up its tenth and final season, has a tremendously strong social fanbase, despite being one of Nielsen’s lowest rated programs.
Beyond simply looking at which TV shows are most social, TVGuide.com also researched how viewers use social TV. In the past 12 months, we’ve seen a wave of second-screen experience apps appear for devices like the iPad, encouraging users to engage with social media while watching the show live.