Urban Outfitters Rewards Social Savvy Customers

Urban Outfitters, teenage hipster retailer heaven, is integrating marketing and social media with a new rewards system to revamp their Urban On app, thereby killing two birds with one stone. The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are awarded points and these reward points provide exclusive perks such as advanced warning of sales, early access to merchandise as well as concert tickets.



The intention is for the app to provide the company data about its customers while also giving them something in return.

Why I’m Curious

I think this is a great win-win for both Urban Outfitters and the customers that shop there. The incentive aspect is a great way for UO to obtain the data they need, while giving shoppers what they want. I’m going to get the app now!


Red Bull Flow


Red Bull has launched “Red Bull Flow“, an app for the BMX and skateboarding community to film and share their tricks.

With Red Bull Flow, users can stitch together seamless films from their shorter videos, showcasing their tricks, without the need for any editing software or prior editing knowledge. After filming their video clips, users add tags to the video specifying the rider, trick and location. Next, the video is published to Flow and may also be shared on Facebook. In Flow, users can discover, watch and share other people’s tricks on their phone or as collaborative videos – ‘Flows’ – on redbullflow.com.

Watch the video for the app here.

Why I’m Curious

What’s interesting about this app, is that YouTube, Instagram video and Vine already exist for video sharing, yet Red Bull has created a unique differentiator in their branded video sharing app. By building an app catering to their BMX and skateboarding audience, Red Bull is essentially creating a new social network for their target to share their tricks, get inspired and essentially learn from each other. In this way, Red Bull is hosting a relevant, long-term branded social experience.

Be Happy! There’s an App for That.

Screen Shot 2013-07-26 at 11.01.28 AM

Happier is an app that launched in February aimed to make a community centered around happiness.  Nataly Kogan is the founder of the small start up and was inspired by her quest to feel fulfilled.  She found that a social network can make you happy and the concept spread pretty quickly.  In the short time that it has been available to the public, there are over 100,000 users who have shared over 1 million happy posts.

The app is similar to Twitter and Instagram in terms of feed and brevity.  If you like a post you simple hold down the smiley face and spread your positive feelings.  Kogan chose this platform because it seems to be, “more personal and less braggy.”  Social Networks like Facebook and Twitter gives the user the ability to have an online persona that could be completely different from that offline.

Why I’m Curious

I am curious to see how many people have tried the app and if they find themselves having an enjoyable user experience.  Studies show that if your expressions intensify your emotions, so if you are smiling for say 10 minutes while reading Happier posts then you could possibly be happier.  This is only the first step in Kogan’s discovery for happiness she plans on developing a media company and lifestyle brand focused around it.  I think happiness spreads fast and people would like to see a network that is completely selfless and geared toward pursuing a better life.  It will be interesting to see if the app grows rapidly in terms of users and posts in the next few years, like similar networks have.  Maybe in a year looking at Happier when you wake up will replace your morning routine.  Ten minutes of smiling could be a world of a difference.

Facebook Facelifts

How important is your Facebook profile photo to you? In India it’s critical to your identity. India is reportedly experiencing a growing trend in which social media users in their 20s and 30s are have surgical procedures to enhance their appearance… for Facebook. Facebook users are getting laser skin treatment, chin augmentation and rhinoplasty, just to name a few.

For a country that invented the rhinoplasty and pioneered body and face piercing, they are no stranger to enhancing their appearance through “artificial means.”

Why Am I Curious?

Of course we all want to look our best whenever we can, especially via our social networks. Our profiles define our personality and being within the social realm, but isn’t a flattering photo enough? In India… no. You not only need to look good, but look good in person (or like your profile photo). Many are using the social network to find a mate, but I can’t help but wonder is going under the knife so your chin looks good during a skype session worth it? How much do you care about your social identity when it comes to photos?

Article from Mashable

The Buddy Cup

Budweiser doesn’t think grabbing some beers at a bar is quite social enough. Or at least not social network enough.

The company’s Brazil team has come up with the Buddy Cup- a cup that when tapped with another one of its kind allows the two cup holders to become Facebook friends. That’s right, no need to put down the beer, take out the phone, search for a name and then send a friend request.

So, how does it all work?  Similar to other connected objects, Manuel Rangel Macchiavello of Budweiser Brazil said. A computer chip with what Budweiser calls a “bump sensor”  is integrated into the bottom of the cup. Also on the bottom of the cup is a QR code, which works with a Budweiser app to link the cup to your Facebook account. When two people clink glasses, the friend request is sent from one to another.

“The Buddy Cup brings together the in-bar experience with Facebook, the most used social media channel for our consumers,”  Macchiavello told ABC News.

RELATED: Heinz’s Musical Fruit Now Includes Musical Spoon

The Buddy Cup joins some other connected food utensils. HapiLabs came out with its connected HapiFork at CES earlier this year. The fork pairs with your phone and warns you when you are eating too fast by vibrating. And in March, to promote new flavored varieties of their popular baked beans in the United Kingdom, Heinz released special spoons outfitted with tiny MP3 players.

But before you get excited about being able to make friends all over the bar, the prototype cups are just that, prototypes. However, Macchiavello told ABC News that a pilot event was held in Sao Paulo, Brazil, that it was an “instant success” and that the team is looking at taking this to bigger events in the future.

As for U.S. Bud and Bud Light drinkers, the company said this is a Brazil-only program for now.


Why I’m Curious: speaking from experience – think it’s interesting that they found a way to make a social behavior even more social. If they develop a beer that uploads your photos too we’ll be all set.

Orchestra Plays Symphony Composed of Tweets

From PSFK:

The Metropole Orchestra will utilize Twitter to raise awareness of the fact that its subsidy and existence is under threat. Agencies Havas Worldwide Amsterdam and Perfect Fools have collaborated to create ‘Tweetphony‘, a symphony of tweets.

Participants can visit the campaign site to use a digital piano interface to compose their music and listen to others’. They can then tweet it, turning the musical notes into the letters associated with them. People clicking on the link in the tweet will be taken to the site, where they can listen to the tune on a bespoke music player.

The orchestra will pick the most interesting tweets and play a special live concert on October 26th. Short videos of the orchestra playing the tweets will be posted on YouTube and a live stream will also be broadcast.

Why Am I Curious?

I find it very interesting how they took something, appealing to a specific audience and perhaps an older audience, and made it  relevant to a much broader audience through the use of technology while at the same time raising awareness of their cause. Sometimes it takes something cute-sy like this for people to stop, pay attention and get invested in a cause and digital technology provides ample opportunity for expanding reach and creating low-touch/high-entertainment engagements that can lead to action.

Gucci Introduces Pinnable Banner Ad

Gucci unveiled a banner ad with a small “Pin it” button on the bottom left-hand corner, which will run on WSJ.com, Polyvore, Style.com, Lifestyle Mirror and The Cut. Gucci currently has over 3,000 followers and 430 pins on Pinterest.

From Mashable,

Clicking “Pin it” will bring up two images to share on Pinterest: A full-size image of the ad, and a product shot of the shoes it features (see below). On Pinterest, both pins link directly to Gucci’s e-commerce site.

Why I’m Curious

I think this is a great way to integrate a social media into paid media. We’ve all seen icons of social channels on countless ads, but this provides consumers with an action. Also, the sites that Gucci is advertising this particular ad is a perfect fit.

However, to me it wasn’t obvious that the focus of the ad was the shoes, until you press “Pin it” and are served up with the entire ad, and the shoes from their Fall/Winter 2012 collection. Regardless, it’s a great example on

Oreo Creates Their Version Of The Daily Google Doodle Using Cookie Icing


Instead of a reading a newspaper this summer for the day’s top culture stories, you could have just looked to Oreo and the ‘daily twist.’ From celebrating Gay Pride on June 25 with a multi-colored Oreo, memorializing Curiosity’s landing on Mars with red tire treads on August 5th, and even marking the start of Shark Week with a bitten cookie on August 12th, Oreo has created a playful, relevant ad each day for nearly 100 days.

Created as part of Oreo’s 100th Birthday Celebration, the ‘Daily Twist’ campaign will cap off on October 2nd with a live, crowd-sourced ’twist.’ Oreo will set up a ‘temporary ad agency’ in Times Square, and will take suggestions for the last ad from Facebook and Twitter fans from 8am until 10am. From 10:15am until 12:15pm, reps will narrow down the suggestions to a final eight; these eight ideas will then be broadcast live on a Times Square billboard and on the Oreo Facebook page for the public to vote on from 12:15pm until 1:45pm. And then, at 2p, Oreo will introduce its 100th ‘Daily Twist.’ The campaign finale represents an opportunity for the brand to get fans involved and let them see the process that goes into concepting and creating an ad while, according to Cindy Chen, marketing director for Oreo at Kraft Foods, ‘show[ing] the world how relevant this brand is now.’

What will fans choose? Relevant moments in history on October 2nd include Gandhi’s birthday (1869), the first publishing of the Peanuts cartoon in 1950, and Johnny Carson’s first hosting gig of The Tonight Show in 1962. And of course in 2012, Oreo’s last ‘Daily Twist.’


Why Am I Curious?

As we constantly debate the role of “entertaining” content on brands’ facebook pages, this shows that entertainment, relevance and the brand can be merged. We constantly see “happy ice cream day” or “happy hotdog day” like posts from brands in an effort to be relevant and conversational but without the brand infused into the content, I find it hard to believe that this does much for the brand.  I am curious and eager to figure out how we can hone our social strategies to authentically marry the product with relevant content while remaining true to our brand values.

Facebook Tool Lets You Find Out If Your Crush Likes You

From PSFK:

Huntcha is a tool that lets you generate a secret list of people you have crushes on to see if they like you too. After creating your private profile and list through Facebook, Huntcha will alert you if someone on your list adds you to their list as well. This counts as a ‘Match’ and the two of you will be informed that you like each other. A message window will then appear so you can start a conversation. You can modify your list as many times as you want, and it holds a maximum of 9 crushes at a time.

Why Am I Curious?

Well, it does seem like a very simple premise, even a little “high school” but in a highly virtual world that we currently live in, there seems to be an increasing trend towards using social and digital to once again express our humanity and find some special connections. In that regards, perhaps, simple is the way to go. I am curious to see whether this will take off or whether it will be too “simple” for most people’s tastes.

Doctors Get Their Own Social Network

by Nukte

from Mashable

When Dr. Rafael Lugo posted photos of a rare tumor to iRounds — a social network for doctors — he received immediate feedback from specialists nationwide and ultimately referred his patient to the appropriate doctor for treatment.

“Medicine is very much a team sport,” said Lugo, who is one of the 30,000 doctors currently on iRounds.

The new platform — which launched in February by Doximity, the largest online professional physician network — is being touted as a Twitter for doctors. iRounds gives physicians a community to discuss cases, ask for second opinions and engage in spontaneous dialogue with peers in real time. Furthermore, there is also a newly launched mobile app that makes it even easier for physicians to share information real-time.

The forum is secure under the Health Insurance Portability and Accountability Act (HIPAA), so all information is private and confidential, and only verified Doximity physicians and medical students are granted access.

Meanwhile, physicians can learn more about who they are interacting with on the site by accessing their profile to check credibility.

“At a glance, you can see any particular physicians’ publications, specializations, board certifications, and other qualifications, which enhances the credibility of they opinions,” New York-based nephrologist and internal medicine doctor Joshua Schwimmer told Mashable. “As with anything in medicine, you consult multiple resources and don’t trust a single source fully, so iRounds allows you to interact with multiple physicians in multiple specialties and potentially receive a wide range of opinions. The debates are always instructive.”

Why Am I Curious?

This is very interesting to me because to most people social media is just about finding cute cat videos and sharing their opinions on the latest movie they have seen. Many do not realize the large scale implications. However, as more niche but literally life-altering applications are developed such as iRounds, the power and true utility of social media will become increasingly more evident in our lives in really fundamental ways. It is not even too far-fetched to believe that a platform such as this not only can lead to collaborations that would otherwise not happen, lead to discoveries and save lives.


If you’ve got a vacation coming up, a startup called HoozTrippin is aiming to make it more fun by connecting you with other travelers.

Co-founder and CEO Steven Oh describes the site as “Match.com for travelers,” except broader as the audience is not limited to just singles.” In some ways, it sounds like a complement to a service like Triptrotting, which connects travelers to locals. Local guides can make for a better trip, for sure, but so can hanging out with fellow travelers.

So when you enter your trip information into HoozTrippin, you can see a list of other members who are going to be in the same location at the same time. If you enter the specific hotel, you can even see who else has said they’re going to stay there. Then you can send those other travelers a message or a “wink”. And yes, there is also a relationship status feature if you are more romantically inclined. After a trip, you can also share photos with other users.

As for privacy and safety, Oh notes that you can choose to share your trip publicly (so that the information is available to all other members) or privately (so that the dates and hotel information only show up when people have a matching trip).

Why Am I Curious?

Social being the behemoth that it has become, I am curious whether these niche social platforms that aim to connect people around common purposes will get off the ground. I believe the challenge most start up social platforms face is getting scale. The strength of Facebooks and Twitters of the world come from scale and the rich discovery that comes along with it. When the platform gets narrower and narrower, the audience gets smaller and thus the surprise and delights that is a major component of social diminishes, so I am curious if the premise can be compelling enough that a niche platform will be able to gather a significant following  and make it successful.

Dots by Internavi: Making Data More Beautiful and Useful

Honda Internavi is the most advanced navigation system that recommends routes based on real-time traffic data collected via the 3G network from other Internavi-equipped Honda vehicles across Japan. But the complexity of the system made communicating its benefits a challenge. The mission was to increase awareness and usage rates by enhancing the information being offered.

The solution? The real-time information collected by Internavi was simply and beautifully visualized and made available to the public. As a result, Internavi usage increased by 200% and registration increased by 120% compared to the previous year. And the animated infographic based on real-time data created a lot of buzz and was mentioned online extensively.

Internavi’s data was also put to good use to aid people affected by the March 2011 earthquake in Japan. ‘Connecting Lifelines‘ which closely tracked traffic conditions and made information about road conditions available to the public via the the Internet and Google Maps.

Finally, “dots vision,” a stop-motion video used thread to depict the Internavi system’s potential to connect drivers to each other and the world. 25 talented stichworkers worked by hand and sewing machine to create a stop-motion animation out of 1,800 shots of thread and stitch-work.

“Zed’s dead, baby.”

I’m hoping that a Pulp Fiction quote will make this post feel less morbid.  But, what happens to your digital self when your real-world self passes?  It’s a fair question.  By some estimates, according to an article in The Atlantic, nearly a half a million people with Facebook accounts passed away last year.  Apparently, the government would like people to establish a “Social Media Will”, so that people know what to do with your electronic accounts.

Facebook already has a policy in place to memorialize an account if someone reports that user is deceased, and it’s verified.  But, what about your email account, Pinterest, our blog?  Should these be left open in case you want to send notes from the after-life?  Some say that it’s happened already.

The tricky aspect of an actual will is that it’s a legal document, and apparently becomes public once filed… seriously, nothing’s private any more?  And if you’ve got an average number of password protected accounts, you know that maintaining a legal document with somewhat frequently changing access information is not practical.

Why I’m Curious

With the amount of password protected accounts where we express ourselves through pictures, videos, and other posts, this is going to be an ongoing issue for decades to come.  Does Facebook really want to maintain millions of “Memorial” accounts on their servers?  When does the digital graveyard business get started?  What rights does a person, or their family, have to their digital person once they no longer are a living person?  At some point, wouldn’t it be good to recycle usernames to living people?

Who knows, maybe we should just agree to leave our digital lives up, so that our gravestone QR codes will have a good place to click-through to.

Online Start up Offers Personal Shopping Experience through Pinterest

Nearly Newlywed is a newly launched startup that lets women rent gowns and bridal wear by highly coveted designers, including Vera Wang, Oscar de la Renta, Rodarte and Carolina Herrera. The social media-powered online boutique lets women pay a fraction of the usual price tag — $10,000 to $15,000 — for designer wedding dresses. The dresses are guaranteed “nearly new,” meaning they have only been worn once or twice.

The small team based in Brooklyn, N.Y., connects with customers nationally. Utilizing Pinterest, Nearly Newlywed founder Jacqueline Courtney offers personal shopping consultations with soon-to-be brides. Courtney gets to know the brides through their wedding inspiration boards, from which she makes dress recommendations on Pinterest.

Dresses — both in-season and unique styles — are 50% to 80% off. The Nearly Newlywed rental price covers the cost of the dress. Meaning that if you fall in love with the dress, you can keep it. You can choose to return it for 30% of the final sale price with the “Nearly Newlywed Guarantee.”

Why Am I Curious?

Women have always been planning their weddings — gathering inspiration, tearing things out of magazines, and now, with social media and especially Pinterest, everybody’s tastes and inspirations are out in the open, Nearly Newlywed takes advantage of this phenomenon and uses Pinterest to offer a fun, unique and seamless way to have a dialogue with these women and provide a service that bridges the business’s offering and the women’s tastes.

We have seen concierge services offered through other social media platforms, but the Pinterest application is new to me, and I find it highly relevant and useful. As I mentioned, I tend to get tired just looking at the gorgeously curated Pinterest boards because they remind me how long it would take to find those items and to look like that. I love that Nearly Newlywed is actually providing brides to be with suggestions. I wonder if other brands, like Saks’s or Neiman Marcus’ of the world, that are retail giants but try to offer a personal  level of service to their customers will follow suit.


Lego has launched a social media platform where fans aged 13 and above can upload their creations and projects, share them, and comment on others they discover. ReBrick is designed to be a hub for all Lego-based works made by the Lego fan community.

Sites like MOCPages, Brickshelf and Brothers Brick have been around for years, attracting Lego fans looking for tips, inspiration and bragging rights. So the purpose of ReBrick is not to replace those networks. Instead, the site lets members easily bookmark pictures or videos of their favorite Lego creations that have already been uploaded elsewhere on the web, yielding publicity not just for the fan-generated content, but also the other social networks that host them.

Why I’m Curious

Branded communities as stand alone destinations, most of which failed to gain traction, have definitely declined in popularity, so it will be interesting to see if Rebrick takes off.  What’s most interesting about the site is not that it’s positioned as a social network, but more so how it takes a simple Tumblr approach for visual bookmarking, tapping into the vast library of “third party” and user-generated Lego content spread across the web, and aims to make it ownable by Lego again. This may work well for some brands, but for others, I would caution against the creation of branded social networks unless their is a strong business need. Both Twitter and Facebook have significantly enhanced their focus on imagery (with Twitter’s new brand pages and direct upload of pics) and offer far greater reach than a branded website (push rather than pull). Interestingly, Lego isn’t engaging with its Facebook fan base of over 1m people by featuring user-generated submissions, which seems to be a huge missed opportunity.

What Does 2012 Hold for Social Media?

The Social Media Examiner released it’s 30 predictions for social media in 2012. They were submitted by some of the top social media pros and cover everything from how businesses will use social media to what kinds of mobile apps will be most popular. -Tulani

The list covers some great points of view on the future of social media. Two of the predictions that I found most interesting were:

“#1: Businesses consolidate social media activities (via Michael Stelzner, founder and CEO of Social Media Examiner)

As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.

The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.”

The major four players have all gone through massive changes in preparation for the battle for users. But don’t let a shiny new wrapping be the motivation to focus on social network A or B. Instead, it will be essential to focus where you’ll see results. And that may not necessarily be Facebook or Twitter for your business.”

“#3: Brands embrace real time (via Ekaterina Walter, social media strategist at Intel)

Brands should move to agile marketing and real-time thinking. Gone are the days when it took 6 months to develop and launch a campaign or 5 days to answer a disgruntled customer.

Brands need to master the art of opportunistic marketing and the art of real-time response. To break through the online noise, they need to stand out with their creative thinking around capitalizing on current buzz and trends.

For that, brands need the right infrastructure and agile processes that will allow them to intuitively and immediately pick up on the marketing opportunities. They need agencies that can adapt, react and support them in real time as well.”

Other interesting predictions:

#6: Businesses outsource content creation

#8: Regularly creating unique content becomes essential

#30: Rise of the media specialist

The full article can be found here.

Why I’m Curious:

Very simply put, i’m interested to see if these predictions will actually come true. A number of them we have already seen happening, such as more video and photo social meda sites and brands creating better pages on Facebook with the new Timeline feature. Most of the predictions are based around things that must happen to make a brand or company competitive in the ever growing social media space. Having unique and interesting content and making their social media strategy stand out is essential to brands staying top of mind in the social media space.

A number of predictions also addressed the increased use of Youtube for brands. With the new analytics and the layout of Youtube pages changing, it is becoming a better spot for companies to advertise and more a social networking hub. With the increase of video content, Youtube is likely to continue to grow and evolve as an effective medium for brands.

Making Search More Social

Microsoft has quietly been working on a social network of their own, So.cl, which is integrated with their search engine, Bing. Now this isn’t another Google+, but rather a social experience built around search and what we can learn from each others browsing.

So So.Cl isn’t meant to take on all other social networks out there. Lili Cheng, the head Microsoft researcher working on the project, saw that the search and social tools that students were using were designed separated, “So.cl is really an experimental research project focused on how social networking and search can be used for the purpose of learning.” (more at Technology Review)

Why I’m Curious

It’s so easy to type a query into a search engine and find out something – but you’ve got to have the inclination to look for it. So.Cl makes it the experience more social and opens an opportunity to learn from it. Microsoft FUSE Labs has only opened So.Cl to students at universities (like the early days of Facebook), but a tool like this is could be really great for any team collaborating on a project to use. As Facebook grows incorporating more functionality and apps, it’s interesting to step back and produce these smaller networks with a defined purpose. Cheng and the So.Cl will learn from the way students use the network – and in the future the platform may just be an opportunity to test other social network experiences.

Taking Social (Back) to the Street

Wherever you go you’re surrounded by people, but you don’t know anything about them.  The girl sitting two tables down from you in a coffee shop may be the love of your life or the guys three rows behind you in a movie theater might be your new best friends, and you’d never know.  Until now. MagnetU has just announced the official launch of a new wearable social device that lets you take your social interests and desires with you wherever you go, and matches you up with like-minded people for spontaneous social experiences. READ MORE


Why I’m Curious

This is one of the first forays in this country into the fully networked world that was once just a fantasy in movies like Bladerunner or Minority Report. In Asia, permission based marketing is already the most effective form of advertising. In countries like Singapore it’s a matter of course for mobile customers to receive targeted mobile messages triggered just by being in the vicinity of a permission based ad unit. As users become more and more accustomed to sharing personal data the options for reaching them with marketing become really interesting. The question is – will this be a game-changer in the privacy debate or just another fad?

– Sarah R

Be Seen Teaches Kids How to Use Social Networks


Kids growing up today won’t remember a time without social networking.  My eight year-old sister isn’t on Facebook yet, but she can’t wait for that first time she is allowed to connect.  But many other kids her age are on social networks. Despite laws barring children under 13 from joining social networks, nearly 7.5 million are already connected.

So, Carnegie Mellon & Web Wise kids created Be Seen – an app to teach these socially active kids about cyber security and privacy.  It’s set up as a single-player game for smartphones. Using an interface that’s pretty similar to other social apps, Be Seen presents social networking challenges to kids serving as a sort-of training wheels for the real deal.

Why I’m Curious

Kids are growing up with social networking and technologies embedded into their lifestyle (have you seen the baby trying to use the magazine like an iPad?!)  Most of us never got ‘trained’ on how to use social media, it was something that slowly seeped in, and we figured it out. But now it seems important to teach kids growing up with these technologies about how they work and how to use them safely – and what better way to do it than a app on smartphone?

The Deleted City: Digital Archaeology


The Internet is a much different place than it was in the 1990s.  Remember Geocities? That network of neon, sparkling homepages pulsating with plenty of GIFs?

Well, when social networks came onto the scene, Geocities was abandoned, leaving the work done by 35 million people a virtual ghost town.  So it was deleted.  But before it network was wiped off the web, all 650 gigabytes of pages on the network were archived into a bit torrent file.  Dutch information designer, Richard Vijgen, has taken the archive and turned it into the “Deleted City,” an interactive project which he calls a “digital Pompeii […] that allows you to wander through an episode of recent online history.”

A little more info about the “Deleted City” from GOOD:

“Before the internet was understood as a (social) network, GeoCities conceived of it as a city, where “homesteaders” could build on a digital parcel, grouped in “neighborhoods” based on topic. (Celebrity oriented sites were grouped together in “Hollywood,” for example.)  The Deleted City replicates this logic by organizing the old websites along an urban grid. Thematic “neighborhoods” that had more content associated appear bigger. As you wander the city, you can zoom in to get more detail, and eventually locate individual html sites.”

Why I’m Curious

Pompei was destroyed by a volcano, and Geocities by social networks.  But where will social networks be ten years from now?  Facebook pages are a lot more organized than the sparkly and neon pages of Geocities (if you miss the Geocities look try plugging a website in the the Geocities-zer).  Think about all the personalization options that slowly dwindled off from the trickle down from Geocities to MySpace to Facebook — and how this design has affected the interaction.  Slowly Facebook is trying to incorporate more options with the addition of more verbs than ‘like,’ apps, cover photos and the timeline — but when it will it let us embed GIFs?! (Google+ allows them by the way).