The Social Media Examiner released it’s 30 predictions for social media in 2012. They were submitted by some of the top social media pros and cover everything from how businesses will use social media to what kinds of mobile apps will be most popular. -Tulani
The list covers some great points of view on the future of social media. Two of the predictions that I found most interesting were:
“#1: Businesses consolidate social media activities (via Michael Stelzner, founder and CEO of Social Media Examiner)
As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.
The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.”
The major four players have all gone through massive changes in preparation for the battle for users. But don’t let a shiny new wrapping be the motivation to focus on social network A or B. Instead, it will be essential to focus where you’ll see results. And that may not necessarily be Facebook or Twitter for your business.”
“#3: Brands embrace real time (via Ekaterina Walter, social media strategist at Intel)
Brands should move to agile marketing and real-time thinking. Gone are the days when it took 6 months to develop and launch a campaign or 5 days to answer a disgruntled customer.
Brands need to master the art of opportunistic marketing and the art of real-time response. To break through the online noise, they need to stand out with their creative thinking around capitalizing on current buzz and trends.
For that, brands need the right infrastructure and agile processes that will allow them to intuitively and immediately pick up on the marketing opportunities. They need agencies that can adapt, react and support them in real time as well.”
Other interesting predictions:
#6: Businesses outsource content creation
#8: Regularly creating unique content becomes essential
#30: Rise of the media specialist
The full article can be found here.
Why I’m Curious:
Very simply put, i’m interested to see if these predictions will actually come true. A number of them we have already seen happening, such as more video and photo social meda sites and brands creating better pages on Facebook with the new Timeline feature. Most of the predictions are based around things that must happen to make a brand or company competitive in the ever growing social media space. Having unique and interesting content and making their social media strategy stand out is essential to brands staying top of mind in the social media space.
A number of predictions also addressed the increased use of Youtube for brands. With the new analytics and the layout of Youtube pages changing, it is becoming a better spot for companies to advertise and more a social networking hub. With the increase of video content, Youtube is likely to continue to grow and evolve as an effective medium for brands.