In June 2012, Moscow courts ruled to uphold a ban on Pride marches for the next 100 years. So in honor of Gay Pride Month this past June, NYCPride and RUSA LGBT created a virtual parade at VirtualPride.org to support Russia’s LGBT community.
To show support, users could send a tweet with hashtag #virtualpride. As the 2.02 mile New York City Pride parade proceeded on June 30, the march’s progress was mapped virtually onto a Google Maps street view of a 2.02 mile route through Moscow. The tweet would then appear in a voice bubble along the sidelines of the online parade route.
Why I’m Curious
One of the defining aspects of social media is the power to foster community. I like how this project uses social to unite a Global community of supporters around a cause. By design, the project relies on social engagement to create the full experience.
As we continue to see the roll digital/social media plays in galvanizing sociopolitical movements around he world, it’s interesting to see how these mediums are employed to amplify the voice of the people.