Kapture is an app that combines elements of Instagram and Foursquare to reward users for being ‘brand ambassadors.’
Businesses create pages and ‘moments’ to capture. Each moment is specific to the business – snap a picture of the newest menu item at a restaurant or your new outfit from a boutique. The apps turns your photo into a ‘polaroid’ and slaps on a logo from the business on the bottom. Once the user uploads the photo to Kapture (and also to Facebook and Twitter) they instantly receive a reward (discount code, special offer etc) on their phone to redeem at the business (which can be used immediately, saved for later, or gifted to a friend).
Why I’m Curious
Lots of people already take pictures of their food, new clothes, and other purchases – which makes Kapture a really great idea. But what makes Kapture less likely to be used (in my mind) is the fact that users have to open different apps to share moments they’re already sharing on Instagram, Twitter, and Facebook. What I’d more interested to see is a Kapture button within an app like Instagram that would alert business about the activity and still allow them to reward customers.
Developed by Flickr’s cofounder, Caterina Fake, Pinwheel is a location-based tool that enables users to pin and find notes across the world via maps. These notes can be posted using video, text or images and organized into sets, allowing users to record themed notes throughout specific locations. They can also be published in public, friends-only and private form.
The social network has not yet opened to the public, as it is still in its private-beta testing phase.
Why I’m Curious
Pinwheel opens a world of possibility beyond writing tips or reviews about locations. Notes can become jokes, fond memories, historical facts, to-do lists and even more. Whether it becomes the next social media “big thing” or not, what is unique about Pinwheel is that it is able to highlight people’s emotional attachment to a specific location. The social platform can ignite new behaviors that marketers can tap into, for example: travel companies can create tourist guides, entertainment brands could offer immersive story-like experiences and restaurant/bars could advertise themselves through consumers’ cherished memoirs.
A new app called Chromaroma has extended the logic of treating city life as a game to London’s public transportation system. It allows users to track their journeys in technicolor visualizations, earning points for each trip throughout the transportation system. Every time Chromaroma players swipe their Oyster Card for access to the city’s underground, the Tube, they earn points and update their location and movement on Chromaroma. Users can join a team to help “capture” a station, complete missions by checking in at places that represent strange moments in London’s transit history—like the Tube station where talk-show host Jerry Springer was born (true story)—and maybe even connect with fellow passengers who are playing the game. At the very least, the app can spice up a drab commute and help people think about public transportation in new ways. Perhaps the coolest part is the way Chromaroma uses the data it collects to map a user’s progress around the city.
Why I’m curious:
The app capitalizes on a few “hot right now” tactic: checking-in, gamification, and data visualization. And the impetus is also nothing new: real-life rewards for virtual participation. However, Chromaroma is focused on celebrating a journey as opposed to fixed location, painting a story of travel as opposed to a list of places. The narrative is an interesting, different approach that could be a launch pad for better check-in ideas.