What are you supposed to do while you are waiting for your cup of instant noodles?
Instead of just waiting simply at your brand, Nissin Foods created a deeper experience by creating a “virtual date” with a Japanese actor, Takumi Saitoh. It’s a simple idea, but I found it fascinating especially knowing that Japan has a population crisis (lots of single men and women and less marriages).
It’s certainly a quirky way to create an emotional bond with the product, though it only caters to straight women; there is no option for a female date. However, I truly like how it integrates the offline with the online demonstration. I’m not sure if this would be successful in the US due to different cultural norms, but it certainly is a new way to wait for your ramen noodles.