Netflix’s Reactive OOH Advertising

As technology allows marketers to try innovative methods of advertising, the latest capabilities are often leveraged in terms of real-time executions in digital (whether through social or interesting targeting capabilities). However, it’s always impressive¬†when digital and OOH are well-integrated. Netflix leveraged fun GIFs from their different movies, with contextually relevant copy (whether news, weather or time (weekday vs. weekend, time, etc)).

I think the ads are captivating, and also fun, providing some capability to show a character’s personality through the selected GIF, while also being contextually relevant to the audience.

I’m curious to see how technology will allow marketers to further integrate digital with OOH and traditional methods of advertising.

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s