Netflix’s Reactive OOH Advertising

As technology allows marketers to try innovative methods of advertising, the latest capabilities are often leveraged in terms of real-time executions in digital (whether through social or interesting targeting capabilities). However, it’s always impressive when digital and OOH are well-integrated. Netflix leveraged fun GIFs from their different movies, with contextually relevant copy (whether news, weather or time (weekday vs. weekend, time, etc)).

I think the ads are captivating, and also fun, providing some capability to show a character’s personality through the selected GIF, while also being contextually relevant to the audience.

I’m curious to see how technology will allow marketers to further integrate digital with OOH and traditional methods of advertising.


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