Wrigley’s Gum Advertises In Place of Utility

Though a very simple idea, Wrigley’s Orbit gum was able to advertise their product in a clever and innovative way. By placing a sample of the gum in a coffee sleeve, Orbit gum makes sure that it’s in a convenient place for consumers when they think about getting rid of that “coffee breath.”

Samples are often a great way to get people to try your product, but successful executions on providing samples at the most relevant place and time are much harder to find.

Why I’m Curious: Simple, easy design and approach on putting Orbit in front of the consumer at the right time PLUS it provides utility. Simple always wins.



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