General Mills recently launched a new cereal, Peanut Butter Cheerios.  Whether that sounds delicious or not the campaign around it certainly is.  In order to promote the new flavor of Cheerios they created a campaign around dads instead of moms.

Why I’m Curious

Cheerios created a hashtag #howtodad that received over 600+ mentions in the first week and positive sentiment around the campaign from not only dads but moms as well.  They not only highlight the benefits of being a dad but show dad in a positive aspect.  Most brands are showing dad as a dummy or goof where the mom has to step in a show him how to do the simplest of tasks.  It is no wonder that the campaign would receive positive feedback as it champions the dad and naturally neutralizes the parents roles as equal partners.


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