Pizza Hut created an app, where users can create their own pizza creation and label it/take ownership of the creation. The user also receives a small monetary kick-back when others buy “their” pizza.
Why I’m curious: This taps into the strong entrepreneurship of the millennial generation. While it does require some work from users to engage with the app, it’s easy to see how users will share their creation (though it’s really just a Domino’s pizza). The execution has a clear objective to drive sales, and drive loyalty among their bigger fans.