Matt Adams created a touching campaign to take a break from our busy lives and call someone you love. There are over 10,000 working pay phones in NYC alone, and this short video reminds us that a quick phone call can make your day. He placed a sign over the phone, taped quarters on the top, a placed a hidden microphone on the receiver and a recorded video as people made calls with the antiquated technology. The response was amazing and many people stopped to make a call.
Why I’m Curious
This simple act created a shared experience for random New Yorkers. While technology is certainly improving our lives, sometimes it’s nice to take a break. We stare at screens all day and this video is a nice reminder that it’s the people in your life that matter the most. Also, the phone used in the video is powered by Verizon.