Ikea figures out a way to build an Instagram ‘website’

 

Beyond hashtag campaigns, Brands have struggled to make Instagram an actionable platform.   Taking the opportunity to take a crack at this challenge, Ikea Russia’s agency has found a clever way to make the platform work for them in an interesting way.  Ikea’s instagram account  ikea_ps_2014 is able to function exactly like a website—with 12 image tabs displaying different product categories (total of 34), all of which have their own Instagram accounts.

The effort is to promote their new “Ikea PS 2014” collection, which tapped into 14 young designers from around the world to target its younger urban audience.

Why I am Curious:

I absolutely love this idea and how out of the box it is.  I’m curious to see what happens as a result of having so many Instagram accounts to make this happen.  I wonder if they will be deactivated once the campaign is over—therefore losing the following that was built up.

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