Ikea built a website inside Instagram

To help push Ikea’s intensely odd PS 2014 collection, the furniture seller’s Russian division hired ad agency Instinct to build a marketing campaign within Instagram. Navigating to the Instagram account ikea_ps_2014 on your smartphone — it won’t format correctly in your browser — will open up a “website” within the app, consisting of 12 images.

Why I’m Curious:

Native advertising win

 

IKEA PS 2014 Instagram Website from Instinct on Vimeo.

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