Homeless Fonts


Arrels Foundation created a great campaign raising awareness around the homeless in Barcelona; the campaign gave those involved a strong sense of accomplishment in seeing their own handwriting being valued by others.

Why I’m Curious: Different way to come up with a solution/campaign; Unlike most campaigns, instead of looking at how others could contribute to the problem, it looked at the pre-existing skills and how to leverage/highlight


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s