Bic launched a new campaign where they are taking ballpoint to digital by crowd sourcing a universal typeface.
With a microsite, the brand is asking users to contribute digital samples of their handwriting and Bic will combine them and convert into a “universal typeface”.
The experience of the site is something to take note of. It connects your phone with the computer using a code.
Why I’m Curious:
This experience seamlessly brings Bic’s product and brand to a fun digital experience. It utilizes crowdsourcing to create a unique font that users can later download. The gratification of having a piece of their handwriting contribute to this universal font highly motivates users to be part of this experiment.
The brand could have made this piece of content a little more sharable by allowing users to personalize it. Instead of simply typing in random letters during the experiment, users could have written a sentence or spell out words that they can then share after.
Overall, I really enjoyed the second screen experience as it reminded me of Google’s skeeball game that was released last year. Let’s try to consider that when we concept for digital campaigns!