Volkswagen relaunched their site recently, and compared it to a dating site. The site is in tune with digital behavior because it allows the user to quickly identify certain characteristics that they are looking for (ex. including color, make, type of engine, leather vs. cloth seat) and enter their budget range and area code to find the “perfect match.”
The process is so simple and straightforward allowing the user to quickly apply filters to the selection. The video compares the site to dating online and definitely caters to a digitally savvy audience.
I’m curious simply because I love the clean design and simplicity. It’s interesting to see how social and online behavior is impacting larger projects such as a site redesign.