By now, you must have seen American Greeting’s “World’s Toughest Job” Viral Video, celebrating mothers through a video’s plot twist.
Every giant viral ad needs a parody (or a few dozen). In just under a week, BudLight released a spoof video called “World’s Most #UpForWhatever Job”. In the same vein, the brand interviews potential candidates for a job titled, “Director of Whatever”.
Why I’m Curious:
The jokes made in this video are a little odd and even a little awkward. However, Budlight’s quick turnaround for this spoof is still admirable.
The tie-in of “#UpForWhatEver” is Budlight’s brand message also used in their SuperBowl ad.