Maxwell House launches a new campaign revitalizing it’s campaign logo “Good to the last drop” by trying to spin on the positive connotation of good.
Why I’m Curious:
Similar to the new trend of #normcore, brands seem to be leaving their ambitious claims and instead pushing their “average” or “good” qualities. Similarly, Smirnoff recently launched a new video series talking about how their vodka is just as good as other premium/more expensive brands, touting the line “exclusively for everybody.”
There seems to be a shift from brands inspiring their consumers to strive for something bigger, better and improved to the #normcore mentality of “good being good.”
Will this type of advertising eventually translate into sales?