Carlsberg has set up a technology for bars to utilize through their television screens. Those at the bar are encouraged to tag a photo on Instagram with #HappyBeerTime, and by doing so are rewarded with an extra 5 minutes per photo (+ hashtag) for half-price beers
Why I’m Curious:
This is something that we see all the time, especially at live events. Often, the incentive for a user to participate is merely seeing their photo/tweet on the large screen. I love this idea because it sells the product,and also provides a true reward for not only the participant, but everyone at the bar. The program creates a community at the bar, since everyone reaps the benefit of happy hour prices!