Delux Australia has developed a new app call Colour (designed by Isobar) that helps interior decorators and amateurs alike match colors to real life objects. The app also contains 2014 colour trends. The app is promoted by a spot produced by BBDO—revealing the playful nature of colors.
What I am Curious:
I love to decorate and matching colors is actually really difficult because there is never one shade of a color…..there are at least 50 😉 That being said I think this makes the process much easier and we will continue to see more concepts/apps like this (i.e. Shazam).