The new app BeHere uses iBeacon technology to aid teachers in the classroom by automatically taking attendance as students enter the room. It also has a function which enables students to ask questions of the teacher.
Why I’m Curious
I can imagine this working well in post-grad classes, where attendance and questions can use up valuable teaching time.
It’s common knowledge in the ad industry that targets need to be approached within the scope of their existing behaviors. This is an example of teachers applying that insight (consciously or not) in the classroom.
It also might discourage kids in middle and high school from using their phones for other reasons, since they’re allowed to have them out on their desks. With the phone sitting in plain sight, the thrill of breaking a rule is minimized.