UNICEF Tap Project

UNICEF (the United Nations Children’s Fund) has devised a rather ingenious way for people to help out in a way that is simple but probably also difficult for some.

With the Tap Project, every minute you spend not using your mobile device will be matched by a day of clean water from one of UNICEF’s sponsors.

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Users don’t have to download an app and the mobile site works on any phone’s browser.  Below is the user experience:

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Why I’m Curious: 

These days, we are all pretty much obsessed with our smartphones or tablets. Some can barely let go of their device, much less look up to appreciate the things around them. Being estranged from their dear device requires a “great deal of sacrifice” and that is something UNICEF wants to harness for this endeavor.

This initiative encourages people to put down their phones for a good cause and appreciate their physical surroundings.

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