While social media is a fun way to connect with friends and family virtually, often it takes away the excitement of an of in person contact—eye contact, facial expression recognition etc. BUT Coke has come up with a solution…..the social media guard—which ironically just looks like a dog cone—and makes it impossible for people to look down at their phones. The company has branded the cones and viewers can actually purchase them if they want.
Why I am curious:
The brand is extremely successful in social so it would seem they would not go for a tactic like this, but it’s nice that they still emphasize that real life tangible experiences are better then online. I think they have spun this in a cute and funny way and I am curious to see if anyone would actually buy the cones. Could be funny.