To promote Ajax’s new product, Spray N’ Wipe, the brand created a landing page that allow users to clean out their social media feed. Users simply have to login with Facebook or Twitter and the tool will help them clean out accounts that they want to unfollow.
The site scans users’ social media pages to identify possible “stains” to wipe.
Ajax perfectly transfered Spray N’ Wipe’s product benefit to social media. It is a very simple execution that highly resonates with social media users and even benefit them. When thinking about your next social campaign, think about the one product message that you want to tell and translate the same idea to an online behavior.