A Full House Renunion

Full House, the early 90s TV show, has a space in many a twenty-something year olds’ hearts. The Dannon-owned Greek yogurt brand, Oikos, is tapping into this during this year’s Super Bowl.

The brand has rolled out a microsite, OikosBromance, in advance of the big game. The site features a variety of short videos featuring the three lead men from Full House – Stamos, Saget, and Coulier (Uncle Joey) with the campaign wrapper “Fuel Your Pleasure.”

Main teaser spot:

Why I am Curious:

While Full House definitely still has a nostalgic factor (and John Stamos is still quite popular), I wonder how this reunion will actually help sell yogurt.  In some senses, the fact that Stamos is of Greek heritage actually may offend some people, perhaps playing into a stereotype   I do like the idea of focusing the campaign around a group of male friends as I think this will help break the perception that Greek yogurt is for women.

Here’s to seeing if this bromance reunion goes viral!


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s