True to their irreverent brand personality, Newcastle Brown Ale calls BS on the convention of Super Bowl ad trailers. So far, the campaign consists of a teaser (for a trailer), a microsite (http://www.ifwemadeit.com/), and a social extension under the hashtag #IfWeMadeIt.
Why I’m Curious?
The overblown hype around Super Bowl commercials is (and has been) ripe for parody, and I’m glad somebody stepped in and acknowledged it. The execution fits perfectly with the “No Bollocks” stance/personality that the brand has been working towards in recent years, and it’s seen pretty solid response in the day or so that it’s been live (#IfWeMadeIt: http://bit.ly/1c7UYZF).