The Treadmill from Hell

Ever wonder what it’s like to run a 4:46 mile…26 times in a row? Asics recently allowed New Yorkers to  get a feel for the insane pace of top marathon runners with what Adweek calls “The Treadmill from Hell.”

Why I’m Curious

This isn’t the first time Asics has pulled a similar stunt. Back in 2011 we shared this interactive outdoor piece where passersby were challenged to race a digital version of marathoner Ryan Hall.

One of the lessons to be learned here is that when you have a hit on your hands, it’s not a bad idea to create a sequel. The trick, however, is making it better than the first, which I would argue Asics has done with their latest re-imagining of the “put yourself in their shoes”-style concept.


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