Shrink Your Wallet’s Waistline with Coin

Coin is a new product that allows people to combine all their credit and rewards cards into one physical card that still works with traditional card readers. Watch the demo to see how simple it is.

Why I’m Curious

There have been quite a few technological developments lately that move toward all-digital forms of payment. While this is practical for cardholders, it’s often inconvenient and expensive for retailers – especially small businesses – that have already invested in traditional card reading technology. Coin offers the best of both worlds by consolidating cards in a digital manner while still providing a physical card that works at most retailers. What’s especially interesting to me is how this technology balances the old and new school of payment options – a practice that’s certainly relevant for creative agencies that have now become product developers in addition to marketers.

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