To ensure a brighter future, TOMS and 30 different companies came together to compile a new form of online retail, one that is full of social responsibility and supportive causes.
TOMS Marketplace is an online destination that hosts a big collection of products that ranges from accessories to sports equipment – 200 socially conscious products to be exact. The site made its debut today, and is meant to be a place where people can share meaningful stories and build deep relationships by giving those in need the necessities of life.The Marketplace is also a platform where social entrepreneurs can gather and address the problems of the world as a whole.
Many of these companies follow the same One for One ideology of giving, but in their own distinct and important way. Some products use a portion of their process to support education, fight hunger, or fund forestry. Others offer people financial support by creating employment in regions that lack economic opportunities. Companies that have signed on board include The Honest Company, Lemiem, and many others.
Products sold on Marketplace range from $5 to $500. While the site is still in its preliminary stages, companies that are currently featured have committed to delivering their mission statements of the highest standard. This goes beyond just free shoes for people in underdeveloped areas, it a chance to create a completely different lifestyle for those less fortunate than us.
Why Am I Curious?
The Toms brand is built on being socially responsible, and I find it really great that they are taking this to the next level by enabling other socially conscious companies to take advantage of their klout and reach. This in return only solidifies Toms as the selfless and socially conscious brand that it is because this is not technically about selling more shoes but about enabling smaller brands to get exposure and people being able to support a wide variety of causes.