Browser add-on, rather, replaces the things you don’t want to see on Twitter and Facebook with things you’d rather see. The add-on is currently only available for Chrome, but they have plans to make available for Safari, Firefox, and mobile in the near future.
Why I’m Curious?
This add-on gets at a very real problem for a lot of people…That said, you wonder whether replacing the thing you don’t want to see with something else is really the best solution. Wouldn’t it be better to just have it not appear?
Replacing undesired content with something else lends this feature some serious quirkiness…Definitely something I could have seen Old Spice doing with their Wolfdog campaign.
How else could a feature like this serve an advertising function? Would it really only work for a campaign based in humor?