The tweeting bra is a project by Nestle Fitness for their breast cancer awareness campaign in Greece. The way in which the bra works is that every time an individual unhooks their bra a special hidden mechanism sends a signal to a cell phone—then notifying a server that will generate the tweet. The hashtag for the campaign is #Tweetingbra and users can also follow the twitter handle @tweetingbra to see more information.
Why I am Curious:
Tactics for breast cancer have really gained traction in awareness and usage in the last couple of years (i.e. pins, clothes, ribbons etc), and while I think a “tweeting bra” is interesting it feels invasive and annoying in the amount of tweets that would be going off every time a person hooked their bra. I’m curious to know if people would actually do this.