More Give, Less Take

The latest ad from National Australia Bank features a variety of references to pop-culture. The “More Give, Less Take” spot takes moments from sports and entertainment to highlight wins (more) and loses (less).

Why I’m Curious:

This spot is definitely catchy. How it drives home the bank’s message though I’m not exactly sure. In fact, if you really think about it, why would a bank spend so much money on licensing all those clips when they are driving home a value proposition?


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s