More Give, Less Take

The latest ad from National Australia Bank features a variety of references to pop-culture. The “More Give, Less Take” spot takes moments from sports and entertainment to highlight wins (more) and loses (less).

Why I’m Curious:

This spot is definitely catchy. How it drives home the bank’s message though I’m not exactly sure. In fact, if you really think about it, why would a bank spend so much money on licensing all those clips when they are driving home a value proposition?

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