Crest Terrifies Kids with Healthy Halloween Candy

For some kids, ghosts, goblins and monsters are taking a backseat as this year’s biggest horrors. The new villains? Healthy Halloween candy. Watch as Crest toothpaste terrifies children into brushing their teeth. (All while giving us a good laugh at their expense.)

Why I’m Curious

Hidden camera pranks are nothing new, but focusing them on children is slightly less common. Given AT&T’s successful use of kids commentary, there seems to be a new advertising trend on the horizon: gather a handful of spunky kids and let it rip. Perhaps Jimmy Kimmel’s epic “I Told My Kids I Ate All Their Halloween Candy” prank has inspired this new generation of creative.

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