Audi R8 screenshot ad

Audi’s fastest car, the R8, was recently promoted as the car for fast drivers and fast readers in an iPad advertisement developed by AlmapBBDO Sao Paulo. The ad, featured in digital magazines in Brazil promoted the R8′s main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad’s screenshot feature. While the car passes by in high speed the reader must snap a picture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, this was an Audi ad saved amongst the personal photos of readers.

Why I’m curious:

An interesting example of rich media mobile ad that utilizes mobile behaviors.

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