Google has partnered with the Council of Fashion Designers of America (CFDA) to bring a shopping experience to its Google+ social network. The tech company invited fashion designer and CFDA president Diane von Furstenberg to launch its shoppable Hangouts. The experience adds an ecommerce element to Hangouts on Air.
Von Furstenberg was joined by YouTube beauty expert Michelle Phan and Eva Chen, editor in chief of Condé Nast shopping magazine Lucky, for the live shopping Hangout. While von Furstenberg shared fashion tips and styled models, Shop the Hangout viewers could explore a tab beside the video featuring products from DVF. As they watched the Hangout, they could click through Google Shopping Shortlists to see trends that the designer had identified. They could then shop the looks and either choose to buy them directly from the DVF website or save them to their own Google Shopping Shortlist under categories such as ‘Products I want’.
Shop the Hangout with Diane von Furstenberg is being followed by other similar hangouts with CFDA designers including Rebecca Minkoff, Rachel Zoe and Marcus Wainwright and David Neville of Rag & Bone.
Why I’m curious:
It’s just a matter of time before Google incorporates Hangouts with Google Wallet and Google Glass to allow users to search, share, shop and buy all within Google’s platform and hence gather and in turn provide personal recommendations and message to individual users.