Virtual Penguins Lead Visitors to Tokyo Aquarium

Using augmented reality, an app for the Sunshine Aquarium in Tokyo guides visitors from the closest public transit station to the aquarium. But forget the arrows and “turn left, now turn right” directions – waddling penguins guide the way.

Watch the video to see how this fun experience helped solve one of the aquarium’s unique business challenges.

Source: PSFK

Why I’m Curious

The aquarium could have easily leveraged traditional GPS navigation, yet by opting for a more creative and rich experience that still offers basic utility, the elements of surprise and delight were harnessed to convert something quite functional into a conversation piece.

But the biggest takeaway: Injecting a functional, tech-driven idea with creative charm can make everyday technology worthy of press and viral reach.

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