McDonald’s threw a party in New York City to challenge renowned chefs to see what they could conjure up in the gourmet food department using ingredients that came predominantly from the fast-food chain’s menus.
The fast food chain asked renowned chefs Dale Talde, James Talde (from Telemundu’s cooking show Un Nuevo Dia), Aaron McCargo Jr. (winner of The Next Food Network Star) and Jessica Foust (MCD’s in-house chef) to work their magic and transform seemingly ordinary ingredients into something spectacular.
Check out the dishes:
Bacon Old Fashioned- using the actual bacon you would find on your Bacon Habanero Ranch Quarter Pounder.
Kung Pao Chicken McNuggets appetizer topped with sweet & sour sauce, rice wine vinegar, and peanuts, all artfully arranged amidst oranges and iceberg lettuce
Tortilla Espanola with garlic & saffron aioli
Stacked crispy chicken with hash browns, chipotle BBQ sauce, espresso, cheddar Jack cheese, and applewood-smoked bacon
Slow-cooked beef with blueberry pomegranate sauce and Mac Fry gnocchi
Biznut – a donut made from McDonald’s biscuit mix and topped with pumpkin spice latte syrup.
Why I’m Curious:
Although there was no digital or social component to this program at all, McDonald’s could have taken this idea and made it a much bigger social campaign. I like the thought of deconstructing the fast food brand’s ingredients and making them into something extraordinary. Perhaps they could have made it an open competition where users could submit entries on social media.
When thinking about your next campaign, think about the details and different components of your brand’s product instead of just looking plainly at the finished product.