The Blowfish that’s not associated with Hootie is an over-the-counter hangover remedy (that at least one of our editors is legitimately addicted to). So naturally they want people to get, like, mad hungover.
They apparently also want to pit the 50 US states against each other in a hangover death match, and so compiled tons of cool stats on drinking in America, which they distilled into a slick set of interactive drinking maps that let you know exactly how your home state parties.
The first tab on the Intoxication Nation page shows you a bunch of tweets in real time from people who are #drinking – the second tab is dedicated to the hashtag #hangover.
Why I’m Curious
This is an interesting branded experience that people want to engage with. It’s interactive, it shows stats in infographic form, taps into the competitive nature of the audience and integrates seamlessly with real-time social sharing. Are more brands going to be looking to use cases such as this to see how they can better engage their audience with lightly branded, interactive pieces that really make people want to engage? As a marketer, I sure hope so!